Evergreen Content VS Dated Content: What’s The Big Difference?

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3Sep

Did you know that Apple is going to reveal iPhone 7 soon? That may be news at the time of this article’s publication, but in maybe a month or just a few weeks, that sentence will have dated this whole article. In a year, we’ll be getting ready for iPhone 7S, or whatever version Apple […]

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Emojis – :) or :( ? What A Smile Says About Marketing

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20Aug

A long time ago, someone very clever saw a colon and a parenthesis next to each other, turned their head, and saw a smiley face. That was the beginning of what we now call Emojis. Now, we see these little images on text messages, emails, and social media posts every day. They have fully integrated […]

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4 Elements Of Social Media That Need Your Attention

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14Aug

When companies create a budget, they want to make sure they are paying for the most efficient tools, products, and services available. Companies are gradually starting to realize that social media fits into these categories. Unfortunately, you can’t just buy a box labeled “Social Media Marketing” once a year and call it a day. There […]

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Planning Your 2017 Budget? Don’t Forget Social Media Advertising!

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13Aug

2017. It seems so far away, doesn’t it? By the time the new year comes, the election will be behind us, the holidays will be over, and we’ll even have a new Star Wars film! It seems like a distant future. Yet in truth, it’s only a few short months away and businesses need to […]

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How To Heat Up Your Hashtag Game

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11Aug

One of the most important elements of social media marketing is to spread your content as far as possible. To achieve this goal, we have hashtags as handy tools. These little guys allow our posts to appear when someone searches for that hashtag. They’re basically the advanced version of a keyword.  Simple, right? Hashtags are […]

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What The Presidential Election Can Teach Us About Social Media

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8Aug

You may not have noticed if you’ve been in outer space for the past two years, but it’s time for the Presidential Election again. Everyone knows who the two major candidates are and what they stand for. By the time November hits, most of us will be able to recite the many commercials by heart. […]

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Go For The Gold! How The Olympics Affect Your Social Media

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6Aug

If you can believe it, it’s time for the 2016 Olympics! Yesterday, the opening ceremonies commenced, and the whole world watched with their flag of choice waving in their hands. These flags were also waving on Twitter thanks to a new development the social media giant implemented especially for the games. You can see the […]

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4 Approaches To Educate Your Social Media Audience

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28Jul

A lot of people use social media for entertainment. It’s not hard to find funny pictures, videos, or lighthearted stories all over the internet. But there are still many of us with a thirst for knowledge.  Where do we turn?  Social media. One of the most significant ways businesses can engage with customers is educating […]

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