Most social media users only scratch the surface when it comes to navigating their favorite sites. In reality, there are plenty of secret and not-so-secret ways to use these sites effectively. On LinkedIn, for example, the advanced search feature makes it easy to narrow down your list of potentially valuable contacts. So what should you […]
Read MoreWhy Aren’t You Using LinkedIn? Read On…
5Nov
LinkedIn: It is THE best social media platform to have B2B interactions. Not only are you able to share important content about your business, but you are able to garner connections that closely suit your target audience, making it one of the best channels for business owners. Usually, many of us would be out attending […]
Read MoreHow to Grow a Local Network on LinkedIn
24Apr
Believe it or not, LinkedIn isn’t just for national B2B brands. If you use the platform correctly, you can grow a thriving network for your local business. Of course, that information isn’t worth much if you don’t know what to do. That’s why I’ll be walking you through all of the best must-haves if you […]
Read More3 Things You Should Be Doing on LinkedIn But Aren’t
15Apr
The reason that so many otherwise great local businesses fail on LinkedIn is that they’re not really sure what to do. They look at Google publishing white papers and Wal-Mart rolling out national promotional campaigns, and they’re not really sure what their role is on the platform. Lucky for you, I’ve got the answer. I’m […]
Read MoreTop 5 Blogging Blunders To Avoid
29Mar
Look at your online marketing as a multi-layer, albeit unified machine. Your website, email blasts, Facebook, Twitter, LinkedIn, Instagram, and even your Angie’s List page should all work together. But there’s something missing. A blog. This handy tool will help you speak your mind in a unique and customizable way. Hundreds of millions of writers […]
Read MoreThe Visual Strategy Coke, Disney, And Other Top Brands Use On Social Media
8Mar
Think about today’s biggest brands. What do you visualize? You most likely think about their iconic colors or logos. For Disney, you probably think of Mickey Mouse and that iconic cursive logo. For Goodyear, you might think of the blimp we all know and love. What about UPS? The fleet of brown trucks and their […]
Read MoreThe Best Steps To Dynamite Email Marketing
8Mar
This morning, I had 37 ads in my inbox. For some, that’s a relatively light number. Like many people, I got on my smartphone and began to skim the subject lines quickly, and after a quick review, I decided about 35 out of the 37 were better off in the trash. But there were two […]
Read MoreWhy Your Online Marketing Needs To Adapt
7Mar
It’s 2017 – is your online marketing keeping up with the times? If your business isn’t on social media – then the answer is NO. How can you prevent your company from getting left in the dust? You need to adapt to what today’s customer wants. At one point, all a brand had to do […]
Read MorePro Tips For Planning Your Promos
21Feb
Where would your social media marketing be without some form of promotion? It wouldn’t it be very marketable, would it? Yes, it’s true that your social media needs some form of a promotional element. However, this type of content needs to be tactful, organic and most importantly, planned out. Some companies run into a ton […]
Read More4 Ways You Can Show Your Customers Love on Social Media
15Feb
Every relationship needs a balance of give and take, right? The business – customer relationship is no different. Customers get excited when they see their favorite companies make special efforts. It comes as no surprise that social media marketing is a fantastic avenue to make your customers smile. How can your marketing excite and engage […]
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