Last week, I spoke about social media metrics and why they matter. This week, I want to give a rundown of the most important social media metrics to track and what they can tell you. When you take into account all of the social media platforms available, along with advertising platforms and then statistics from […]
Read MoreTop 5 Ways To Grow Your Email List
20Jun
Does your business have an email marketing campaign? If not, you are missing out on a unique opportunity to keep in contact with your customer base. But here’s the problem many companies have with email marketing – they don’t have any emails to send content! As you might imagine, this could easily throw a wrench […]
Read More7 Rules For Writing Eye-Catching Tweets
20Jun
Writing a tweet is a lot like writing a headline. You have to consider every letter, space, syllable, and of course, the audience’s reaction. A tweet is a powerful tool that could make your brand stand above the Twitterverse, or make it sink into the depths. It’s up to you to make a tweet compelling. […]
Read MoreWhat Does Your Brand Need From Social Media?
14Jun
How is it possible that Sony, a major corporation in the tech world, and Yolo’s, an up and coming restaurant in Nashville, can benefit from the same marketing tools? How is it that such drastically different companies utilize the same platforms and programs in very different ways? It’s simple – they are going after different […]
Read MoreHow Can I Keep My Branding Consistent On Social Media?
7Jun
Branding is such a major facet of marketing and brand recognition. It’s about keeping a consistent and recognizable identity and ensuring the customer that they are getting what they have come to expect from such a great company. So how can social media help with such an important endeavor? The following is five steps to […]
Read MoreCreating a Facebook Live Stream With OBS
6Jun
Last week, I showed how to create overlays for your Facebook Live streams by creating transparent images in graphics software, then adding them to your video via Open Broadcaster Software (OBS) – free live streaming software. This week, I’m going to show how to stream live to Facebook via OBS. So those cool overlays you’ve made […]
Read MoreAre You Concerned About Social Media?
6Jun
Does your business and social media marketing seem like a mismatch? Do you feel like it’s too large or too small? Maybe you just don’t understand the ins and outs of this new way of reaching out. Well, don’t worry. You aren’t alone! I recently had the pleasure of speaking with Ed Kendrick, who is […]
Read MoreDoes Marketing Your Business Make You A Sell-Out?
31May
A few days ago, I met with an old friend who had recently started up his own business. He was looking for some advice. His company was doing well. He had a popular niche product and a list of customers waiting to buy it. But he wanted to take things to the next level. Soon […]
Read MoreHow Can Your Brand Raise Awareness On Instagram?
31May
How can you use Instagram for business? How can you gain more revenue through Instagram’s many features? How can you improve your social media marketing efforts with this trendy and image-friendly platform? In this article, we’re going to explore the most effective tools Instagram has to offer marketers in their efforts for brand awareness. The […]
Read MoreTaking Your Facebook Live To The Next Level
24May
If you’ve been watching our Facebook Lives this past couple of weeks (if not, check out our latest episode), you may have noticed a few changes. We’ve been slowly switching up the hardware we use to make our videos, along with using some additional software, to improve the quality of the finished product. The best […]
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