Each morning, I wake up and check my emails. Usually, I have over 40 new messages, most of them marketing for some product or service. Like many people, I skim the subject lines quickly and decide which of the emails are better off ignored. There are only two real circumstances when I’ll open an email: […]
Read MoreShould You Start Running Advertisements Online Right Now?
9Aug
You’ve decided to kick-start your marketing efforts and quickly settle on running some advertisements. After all, that’s just simply how it’s done, isn’t it? Marketing may as well be synonymous with advertising. Just run some ads and you’ll immediately gain new business, new sales, new revenue. I’ve got some bad news for you: it’s not […]
Read More6 A/B Tests You Can Run Right Now
9Aug
In the past, I’ve spoken about the importance of testing and analytics, so hopefully, by now, you’ve decided to run your own tests. You should come up with your tests organically based on your marketing, as well as what your company does. For that reason, I’ve tried to use examples below that work for pretty […]
Read MoreShould Your Business Use Viral Marketing?
2Aug
Going viral is the dream of many a business owner (and quite a few marketers too). It can almost instantly turn the fortunes of a company around and bring in hundreds of new customers overnight. Best of all, it’s all free. Other people do the marketing for you. It sounds too good to be true, […]
Read MoreWhy Is It Important To Find Your Target Audience?
19Jul
A marketing campaign without a target audience is immediately set up to fail. Without a target audience, you may as well throw a penny down a well and wish for customers. It’d definitely be cheaper and just as likely to succeed. Target audiences direct almost every aspect of a campaign, whether it’s the type of […]
Read MoreHow To Test Your Email Marketing Timings
11Jul
Think of any aspect of your email marketing, and I guarantee it can be tested to find a way that works best for your audience. However, most email marketers focus on only a few things. The main aims of most emails are first to get your subscribers to open the email, to then read the […]
Read MoreHow Facebook Forever Affected Marketing
3Jul
Facebook just recently announced that they finally hit the 2 billion user milestone. That’s more than the number of people living in North America and Europe combined! The social media platform has turned itself into a massive community where anyone and everyone can find exactly what they are looking for. It’s easy to see how […]
Read MoreSocial Media Marketing VS SEO
3Jul
Running a business often means making compromises in your marketing efforts. None of us has a magical money tree. No matter how big our business grows, our marketing budgets are always finite. We can’t afford everything. Which often means making some tough choices. One choice I often hear people discussing is whether money should be […]
Read MoreHow Much Email Marketing Is Too Much?
27Jun
Finding the right balance for your email marketing can hard. If you send too many emails to people on your email list, you come across as spammy and unprofessional. But if you barely send any emails, you can easily get forgotten about or buried beneath all the other emails in the world. So how many […]
Read More8 Benefits of Social Media for Senior Living Communities
26Jun
I recently spoke with Lana, the marketing director of a senior living community, about social media for their property. She was surprised that I brought up the concepts of Facebook, Twitter, and LinkedIn for her line of work. “I don’t think our community seems to be right for social media. That’s for trendy, hip companies, […]
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