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Senior Care: Make the Most of Social Media During the Holidays

Senior Care: Make the Most of Social Media During the Holidays

Yuletide is all but upon us and for a lot of people, that means thinking about their families. When people consider holidays in assisted living or with a home health company, it’s common to imagine frigid nursing homes with poorly-lit trees and public domain Christmas carols playing in the background.

Obviously, that is not a good look for your brand! This holiday season, you need to be showing how well-cared-for your residents and care recipients are, and I have some ideas that can help!

Below is a checklist of content that you should be publishing throughout the holiday season. Nothing gets more attention than real caregiving photos and stories, so get that camera ready!

Must-Have Senior Care Posts This Holiday Season

Decorations: Your staff probably spent a lot of time decorating the community, so show it off! Families want to see how their loved one can feel at-home during the holidays. Start with photos of your team members hanging up lights and decorating trees, then show what those decorations look like when they’re finished and seniors are enjoying them.

Food: This time of year, you’ve probably already planned to have at least one (if not several) holiday-themed meals. Quality of food can be a big concern for people looking at your community, so promote the delicious meals that your residents get to enjoy!

Activities: The most important thing for people to know is that their loved one is going to be happy in your community. Showing real seniors engaged in holiday activities tells families that they’re being cared for on a personal level. Some easy go-tos are showing seniors singing Christmas carols, decorating cookies, or otherwise taking part in some seasonal merriment!

Visitors: Organize a visit from a local school! A choir class would love to visit and perform for some seniors, and a video like that would go a long way toward building a connection with your audience!

Presents: We all want the holidays to focus on love and positivity, but it’s at least 50 percent about gifts! Show your seniors opening their presents! Family members who can’t be there in person will appreciate you catching their loved one’s surprise on Christmas morning!

Personal Stories: People love a personal connection! With the approval of the senior and their family, post a photo of them along with one of their favorite holiday stories. This shows that you’re taking an interest in the lives of your seniors, which will make people more sympathetic toward your business.

Family Time: Undoubtedly, some of your seniors will have family visiting for the holidays. Get everyone’s permission, then snap a photo of them all huddled together in front of the tree. Your audience will see how happy that family is, and they’ll want that kind of happiness for themselves! No ad campaign will be more effective than showing a family and their overjoyed senior!

Winter Wonderland: No matter where your seniors are located, you can get some holiday-appropriate photos of them outdoors! In colder climates, photos of seniors bundled up and enjoying a white Christmas are nothing short of social media gold. If it’s warmer, don’t hesitate to brag about how your seniors don’t need coats in the winter. Take the environment you have and make it a feature!

And that is how you seamlessly work the holidays into your assisted living or home care social media posts! Take the strategies that work for you the rest of the year and adapt them into something new and charming for the holiday season. Follow this checklist to make sure your audience is attentive and engaged during the most wonderful time of the year!

Do you need a hand with managing your social media this holiday season? The Go! Agency has the expertise to help! Contact us today for a free consultation! 


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