Facebook just recently announced that they finally hit the 2 billion user milestone. That’s more than the number of people living in North America and Europe combined! The social media platform has turned itself into a massive community where anyone and everyone can find exactly what they are looking for. It’s easy to see how […]
Read MoreHow To Create Transitions For Your Live Video With OBS
14Jun
Over the past few weeks, I’ve shown you how to create overlays for your live videos and then how to set up a Facebook Live stream to use those overlays. To do this we use a free software named Open Broadcast Software (OBS). This week, I’m going to go one step further and explain how […]
Read MoreWhat Are Facebook Canvas Ads?
14Jun
Like most things on Facebook, Canvas ads seem to have appeared out of nowhere. A few weeks ago they suddenly popped up as an option to use when creating an ad, but what exactly are Canvas ads? The short answer is that they are full-screen, mobile-only websites you can send users to from your Facebook […]
Read MoreHow Can I Keep My Branding Consistent On Social Media?
7Jun
Branding is such a major facet of marketing and brand recognition. It’s about keeping a consistent and recognizable identity and ensuring the customer that they are getting what they have come to expect from such a great company. So how can social media help with such an important endeavor? The following is five steps to […]
Read MoreAre You Concerned About Social Media?
6Jun
Does your business and social media marketing seem like a mismatch? Do you feel like it’s too large or too small? Maybe you just don’t understand the ins and outs of this new way of reaching out. Well, don’t worry. You aren’t alone! I recently had the pleasure of speaking with Ed Kendrick, who is […]
Read MoreAt The Drawing Board: Creating A Landing Page
10May
In our last post in the At The Drawing Board series, we learned how to create a saved Facebook audience. Now you’re probably thinking, “Finally, we’ve got our audience so we can create our ads! Woohoo!” You could definitely do that, but you may be making a massive mistake. Why? Well think about this, where […]
Read MoreAt the Drawing Board: Deciding on a Marketing Strategy
12Apr
In our last post in the At the Drawing Board series, I discussed the very first stages of one of our marketing campaigns. Myself, Chris (our CEO) and Dale (our VP) met to discuss a goal for our campaign. In the end, we decided we wanted to promote our Facebook Ads service as we believe […]
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