When you are trying to market your brand on social media and raise awareness, there are good times and bad. Sometimes, it seems like no one is out there, despite there being literally billions of people on these sites. The truth is, the audience is right there. You just need to have the right tools […]
Read MoreThe 4 Primal Elements of Social Media Copywriting
17Jan
Back in the day, people felt everything was comprised of four elements- wind, water, earth, and fire. Well, social media copywriting is somewhat similar. Only instead of those archaic elements, we have something new. Social media, in a nutshell, is about two things – communication and community. As such, you’re going to need to know […]
Read MoreHow Do Brand Giants Market On Social Media Marketing?
10Jan
Let’s face it – some brands utilize social media marketing better than others. Some companies such as Starbucks, Adidas, and Netflix generate incredible levels of engagement with every post. Is it their pre-existing fame or is their content really that compelling? After studying this phenomenon, it’s definitely a bit of both. There is such a […]
Read MoreThe 5 Social Media Marketing Strategies That Boost Transparency
27Dec
How has social media marketing changed business? In more ways than you can count. The most significant though, for better or for worse, is that it increased transparency enormously. If you run a restaurant that offers bland plates and rude service, social media may be a nuisance for you. If you manage an A/C Heating […]
Read More6 Social Media Content Ideas That Gets An Audience Talking
7Dec
“We value your opinion!” We’ve all heard that one before. Sometimes, we just don’t have time to bother with providing feedback to companies. Thankfully, social media allows some convenient and even fun ways for consumers to give their opinion. Check out these ways you can gather tons of info to analyze. 1. Polls. There’s no easier […]
Read More5 Secrets To Writing Engaging Social Media Posts
21Nov
Ever since the early days of the newspaper, people have studied the power of the headline. Writers carefully selected each word so their paper would pull in readers. Social media marketing has evolved this concept. Thankfully, we don’t need people shouting “Extra!” on street corners. Instead, we have to make sure our updates are noticeable […]
Read More5 Ways Twitter’s Character Count Upgrade Is Great For Marketers
14Nov
Right now, the biggest news in the world of social media marketing is that Twitter changed its character count limit from 140 to 280. At one point in time, tweets were only as long as this one sentence (not including media), which is pretty tiny from a marketing standpoint. Now, it is double that. Seems […]
Read MoreThe 5 S’s of Social Media Copywriting
19Oct
When was the last time you checked one of your social media accounts? Chances are, it was less than an hour ago. Do you remember all the posts you scrolled through? Most likely not. In fact, you may remember 2-3 pieces of content you read at max. Why is this? Has the internet made our […]
Read MoreWriting Your Web Pages For SEO
22Aug
While we’ve already written about keywords and their importance when it comes to SEO, your website also needs to be accessible enough for people and Google’s robots to read. Meaning you need to write something interesting and instantly attractive for humans. But also written in a way that is easy for Google to think, “This […]
Read MoreAn Introduction To SEO
22Aug
Search Engine Optimization is the science (or art) of writing content so that it appears higher in search engine results. Since Google is the largest and most popular search engine, much of SEO equates to figuring out how to play by Google’s rules.The problem is Google changes its rules regularly. So SEO (like anything else) […]
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