…or How to Succeed in Facebook by Really Trying As the CEO and Head Strategist of a social media-centric online marketing agency for the past ten years, hundreds of new clients looking to turn their Facebook fortunes around have asked me this question. And they all have a similar story . . . . You […]
Read More5 Engagement Tips For Small Businesses
2May
Running a small business can be a daunting task. When you add marketing to your other duties, it almost seems impossible, right? Whether you’re trying to create a business empire from scratch or just trying to maintain the day-to-day, being in charge of a company is not easy! There’s a good chance that if you’re […]
Read MoreChange Is Good: Why You Need To Tweak Target Audiences On Facebook
26Feb
Picture this — you own a bakery in Raleigh, NC. You decide to promote your budding brand online through social media marketing with an emphasis on Facebook advertising. But here’s the issue, once you log into your Business Manager, you see a plethora of options ranging from target demographics to specific zip codes to much, […]
Read MoreThe 6 Most Effective Forms of Email Marketing
30Nov
If the holiday season will teach you about anything, it will give you a crash course in email marketing. You most likely woke up today with dozens of ads trying to entice you to purchase an item. You might have rolled your eyes at one or two of them but chances are you actually were […]
Read MoreCreating A KPI Measurement Plan
19Sep
It’s time to talk about KPI for your ROI, or key performance indicators for your return on investment. Analysis of these figures are extremely important because it’s what really drives business growth. Since its genesis, social media has rapidly evolved, becoming a landscape which focuses heavily on quality over quantity. This is a proven truth […]
Read MoreHow To Create Marketing Personas
29Aug
What Are Marketing Personas? Marketing personas (or buyer profiles) are fictional profiles of your customers or potential customers. These profiles list every bit of information about a customer that would be helpful to know for marketing purposes. Unless your company is selling something very general, your customers will be a large but finite group and […]
Read MoreAn Introduction to Pay Per Click Advertising
24Aug
What is Pay Per Click? Pay Per Click (PPC) is most often used to describe the use of buying advertisements on search engines. Most commonly, these ads show up as sponsored search results at the top of search listings. As opposed to SEO, where content is designed to appear higher on search engines organically, PPC […]
Read MoreShould You Start Running Advertisements Online Right Now?
9Aug
You’ve decided to kick-start your marketing efforts and quickly settle on running some advertisements. After all, that’s just simply how it’s done, isn’t it? Marketing may as well be synonymous with advertising. Just run some ads and you’ll immediately gain new business, new sales, new revenue. I’ve got some bad news for you: it’s not […]
Read MoreGetting Started with Retargeting Ads
2Aug
If you’ve been working in online marketing for a while, you’ve probably heard quite a few people throwing around the term “retargeting.” But what is retargeting and how can it be used effectively? What is retargeting? Retargeting is a marketing technique where you send advertisements to people who’ve already visited certain pages on your website, […]
Read MoreWhat Does Your Brand Need From Social Media?
14Jun
How is it possible that Sony, a major corporation in the tech world, and Yolo’s, an up and coming restaurant in Nashville, can benefit from the same marketing tools? How is it that such drastically different companies utilize the same platforms and programs in very different ways? It’s simple – they are going after different […]
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