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Here’s What You Can Do If Your Clients Are Struggling

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Lost revenue, lost labor, and a new economy to try and survive in—this is what the Covid-19 pandemic has given to businesses of all levels.

As marketers, we need to be understanding of the current climate and the delicate situations that our clients might find themselves in. If a client that you value your relationship with finds their business financially struggling, you don’t have to sit by and wait for them to walk away.

Here are three things that almost any agency owner should be able to do to lend a hand.

Introduce them to helpful members of your network.

As a business owner, you should have a robust network of connections that you can rely on for special projects or referrals. In your client’s time of need, it might be worth introducing them to a few members of your circle—or at least a mutual LinkedIn connection or two.

Strong relationships are essential in the growth and longevity of any company—it pays to take care of your network from time to time. If you can create a positive connection between your client and a member of your network, you could stand to build a stronger connection with both of them with very little effort on your part.

Say, for example, that you’ve passed your client on to a PR partner that you work closely with (I use this example because I’ve done it several times). Your PR partner will look kindly on you for the extra business and your client is likely to stick around longer because you’ve proven to be a helpful asset to their business beyond the scope of your campaign.

Extend a generous temporary discount.

If you see long-term potential with the client and they’re one that you enjoy working with, cut them a deal for the moment and give them a discounted rate.

A lot of businesses are still struggling right now as a result of the Covid-19 pandemic—the manufacturing and hospitality industries are at the top of the most affected list. If you have other clients who are paying enough that you can afford to give one client a temporary discount, there’s no reason not to slash your struggling client’s rate for a month or two until things turn around. You’re a marketer, after all—you should be able to work your magic on their business and increase sales to the point where they’ll be financially stable again in no time.

However, when I say “temporary,” I mean temporary. And make that clear from the outset of this agreement by clearly stating the length and terms of the offer. If you’re giving them a discounted month, make sure it’s no more and no less than a month. You do not want clients getting the idea that they’re being given a new, lower rate.

But what if they just take the discounted rate and then leave once the price goes back up? What I usually do is add an addendum that states for every month that’s discounted, another month is added on to the end of their contract. Remember, just because you’re doing someone a favor doesn’t mean you shouldn’t financially protect your own interests, too.

Tip them off about some best practices they might not know about.

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4 Red Flags of a Failing Campaign

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Does your team have a hard time getting projects smoothly across the finish line? Does it feel like deadlines keep getting pushed back again and again?

To tackle your problems, you need to isolate them first and figure out their source. Here are the most common red flags that a campaign might be going a little off the rails.

You struggle to remember what you last talked about with the client.

Do you often find yourself saying “Wait, I have a meeting with that guy again already? What for?” The meeting might not be for anything in particular, as the client might just want to catch up on the campaign. But if they’re doing it too often, it’s typically the sign of a problem.

It’s hard to give individualized attention to every single client, but if you find yourself constantly trying to remember why you’re having a meeting, then for one reason or another you’re having too many meetings.

When a client blows up your calendar or asks early on for weekly or even biweekly meetings, it’s because they don’t have complete faith in you. Now, this might not be your fault — but it also might be! What could you be doing that’s making them feel insecure or like they need to be a helicopter client? Are you promising deadlines that your team is missing? Are deliverables coming back with a round after round of edits?

Take the time to figure out why a client feels the need to constantly be briefed on the campaign and fill in the cracks in their campaign swiftly and all at once. Cracks only grow the longer you leave them unattended.

Ideas are generated but never acted on.

You can’t hand-hold your team’s way through projects (nor should you have to), but for your own peace of mind, keep a tab of every idea that gets approved by the client and check to see if it’s been set in motion within 24 hours.

Everyone loves ideation, but initiative is sometimes a problem when it comes to getting things out of the idea phase. You want to show your client that you’re a proactive, forward-thinking agency. Letting things hang, especially ideas they were excited about, isn’t a good look.

My advice is to assign action items right after hopping off a call with a client. Round up your essential team, hammer out what tasks need to be done in what order and task each member with something to get moving on by the end of the next day.

Projects and deliverables are left hanging.

“I thought she was handling it?”

“Well, I thought you were handling it!”

“I’ve been waiting on so and so to give me such and such for two weeks — should I send them an email?”

These are things you never want to hear from your team. If you are, it means that a project is going to be seriously late — and possibly hasn’t even been started.

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Your Last-Minute Holiday Marketing Guide

Your Last-Minute Holiday Marketing Guide

The gifts are wrapped, Christmas decorations have immediately replaced Halloween decorations, and soon Santa Claus will soon be violating international airspace laws to bring gifts to children around the world. Time is almost up…but you’re falling behind on your marketing goals, don’t fret! You’re not out completely of luck.

While the holiday season is the prime time for marketers, it’s a very brief and time-centric period, so you need to act decisively and quickly.

If you haven’t touched on the holiday season in your content at all, you’re missing out on a nice heaping helping of customer engagement and brand awareness. Or, maybe, you have done your due diligence and have been keeping on top of the holiday season, but you’re looking for that extra festive flair for your Facebook, Instagram, and other accounts. 

In the spirit of the plethora of gift-giving holidays that take place around the most expensive time of the year, here are a few content ideas that will help spark the holiday spirit…and fat Q4 sales.

  1. Updated festive visuals. Really, your banners on Facebook, Twitter, and Linked in should be changing at least quarterly, but this time of the year is basically a given. Add a Santa hat to your profile pic, a menorah to your cover image, flashing lights to your Instagram Stories, get wasted on boozy eggnog, and make ten TikToks (we’re not liable for the results of any of our advice). Above all, make sure your holiday-themed content has appropriately wintery and holiday-centric imagery.
  2. Flash sale! It’s a bit too late to do a “12 days of deals”, however, it’s still fair game for quick “limited time” social-media-exclusive sales. People make last-minute gift purchases all the time, but—and this is a major and very important but—make sure your shipping capabilities will get the product there before the end of the year. It’s forgivable to miss Christmas (a lot of families have Christmas get-togethers even after the 25th) but if you can’t get your product boxed up and packed in the sleigh before March, do not do this.
  3. Contests. Giveaways and prize draws are popular at any time of year, but especially during the holiday season. A big basket of merchandise or a larger grand prize will get people flocking to your page.
  4. Amp up your email marketing. While not strictly speaking social media marketing, an email marketing campaign is an effective and personable strategy content idea for reaching out during the holidays. Send out a few product-specific blasts that showcase some glitzy photography and you’ll be bound to pick up a few stragglers who put off shopping until the last minute. You’ll want to be very careful with your messaging around this time of year, however, considering the global…”thing” that is still ongoing. As far as consumers are concerned, COVID-era messaging is played out and depressing. Adding “these trying times” to your email won’t net you sales, and your final quarter projections are going to have a blue Christmas.
  5. Share your work family with your audience. Whether you post (not embarrassing) pictures from your Christmas party or your team reaching out to the community for a volunteering event, this idea adds a healthy dose of humanity to any marketing campaign. This type of content, above all else, should be promo-free.

So, maybe the holiday season snuck up on you this year, or you’ve been grasping at straws for what to publish. Either way, the ideas above will help you finish off the holiday season on a high note so you can focus on the new year!

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Your Instagram is Failing. Here’s Why.

Your Instagram is Failing. Here’s Why.

Have you been noticing that your photos on Instagram—even though they are higher quality and more eye-catching than ever—just aren’t getting the same love they used to? It’s not a coincidence. 

For a long time now Instagram has made its intentions about becoming a video-centric platform clear. They no longer desire to be simply a photo-sharing application but rather a content app that can compete with YouTube, Snapchat, and, most importantly, TikTok. Photos will still be a main function, but it’s clear that Reels, Stories, and IGTV are what the platform has identified as its most essential parts.

What does this mean? It means a few things. The first is that if you’re only posting pictures you’re missing out on more than half of the functionality of the app.  It also means that the Instagram algorithm is likely starting to see you as an inessential user since you aren’t producing the kind of content they want to promote. And thus, you will not be favored and your content will not earn as many views.

And if you think you can get away with just sharing your TikToks or YouTube Shorts to your Reels and still get a max number of views, you’re wrong. Instagram has state-of-the-art copycat and repost detection—their algorithm will punish you if you simply recycle your TikToks onto Reels. 

Just like every other platform, Instagram is relying on exclusive content as the main attraction of their app—they have zero incentive to even let you post your TikToks there, even though for now you still can.

As an added negative, they are also becoming pretty snobby about the quality of the content that gets popular. If your Reel is blurry and not shot with stunning cinematography (by Instagram standards, anyway) it will sink to the bottom of the pile and go largely unrecommended.

So, what can brands and content creators do about this? Well, unfortunately for them, not much. Marketers have also noted an increasingly hard time getting anything past the Facebook censor once it’s boosted. When we use a platform, we only have two options—play by their rules or find somewhere else.

Now, in my personal opinion, I think Instagram’s rules are a benefit. They weed out content creators and marketers who aren’t willing to do the work and thus cut significantly down on competition. I know that my agency can produce the kind of high-quality content that gets favored by Instagram’s algorithm. If other creators could do the same they wouldn’t have to resort to reposting their TikToks. You don’t get to be an influencer or a tastemaker without putting the effort in. Sorry, not sorry.

Succeeding at any social media platform, especially as a marketer with client agendas to take into account is an uphill battle. Platforms like Instagram, YouTube, TikTok, and the rest want to make money off their content creators but don’t really care if that cash flow is totally reciprocal. They have a pronounced distaste for branded content and that isn’t going to change. What you need to do is do the creative work to make your content engaging and have it be the kind of content that these apps want to promote. That really shouldn’t be too much to ask—it’s kind of your job!

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5 Rules of Social Media That Other Agencies Won’t Tell You

5 Rules of Social Media That Other Agencies Won’t Tell You

Does it seem like social media marketing just clicks for some people? their content is perfect, they connect with the best people, there are “likes” aplenty—meanwhile your business or product of equal quality is straggling behind, trying to pick up a few modest likes and shares where it can.

Some people just can’t seem to grasp some of the most elementary concepts when it comes to Facebook, Twitter, and the other platforms. And that’s OK—you’re a business owner, not a social media expert. If these platforms could be mastered on their own, there wouldn’t be a need for digital marketing agencies. If anybody—even those who do claim to be social media gurus—say they’ve learned it all themselves, they’re lying.

The sad truth is that there isn’t an official “Social Media Marketing How-To Manual.” Any brand that’s succeeding at it has a marketing team or did at one point in the past. And as for marketers? We’ve all figured out what works and what doesn’t through trial, error, and a TON of hands-on experience.

But unfortunately, it isn’t in many brands or agencies best interest to share what they know. If you get as good at social media as your competitors, they face losing clients. And if you surpass the need for an agency then they’re SOL—it’s like in Terminator when the robots outgrew the humans. 

But, I’m going to do you a favor and loop you in—I’ll tell you why later. There are many unspoken rules of social media and how things work, but these are without a doubt the most essential. So let’s get started on everything you need to know.

  1. Don’t “Like” your own content. It’s nice to pat yourself on the back every once in a while, but don’t do it on social media. If your only engagement is from yourself, well, that will look a tad pathetic, won’t it?
  2. Respond to customers ASAP. Don’t forget, it’s SOCIAL media. That means these are channels of communications between you and your customers. Keep things positive, informative, and professional.
  3. Be involved in the community. Apart from having good customer service, you need to be social in other ways such as sharing other businesses’ content (as long as they aren’t competitors). You should also be hosting engagement-heavy content like contests, polls, and Q&A sessions.
  4. Abide by platform rules. Each social media platform connects people in different ways. LinkedIn is all about professional networking. Instagram is heavily focused on images. Twitter does best with news and current events. Make sure you “do as the Romans do” and shape your content to match what people flock to.
  5. Keep it visual, baby. It’s been proven time and time again that social media updates do significantly better with some form of visual. Whether you want to use a picture, video, GIF, 360-video, live broadcast, or whatever is next in the world of marketing, you need something to compliment your copy.

So, while there isn’t any go-to manual, these rules are a great starting point for marketers who are trying to hit the ground running with social media. As you abide by these unspoken laws, take the time to plan, write, create, strategize, and revise your methods. Trust me, your efforts will go a long way.

Why am I telling you all this? Because digital marketing is a complex and time consuming art, and no matter how good you get at it, unless you can afford to do it internally you’ll need to hire a team—and, to be honest, it’s easier for everyone involved when a client isn’t starting from zero.

So get posting! And when it’s time to scale up your operations, we just hope you’ll remember the humble agency who brought you to the dance to begin with.

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How to Grow an Audience: Brand Loyalty

How to Grow an Audience Brand Loyalty

What is loyalty?

 In a sort of medieval sense, we think of it as a mass of people swearing fealty to a king or other institution. But it’s 2021, and there’s a lot of competition for that king slot. Being a well-known brand isn’t enough to guarantee you a massive following anymore. You have to earn your place at the top.

You may think brand loyalty comes from having a dominating brand and, to some extent, that is correct. In 2020 the brands that had the highest customer loyalty rankings were Netflix and Amazon, but that’s more out of ubiquity than the love of the brand. As the streaming wars continue, I think we can expect to see Netflix in particular fall a little lower on the list.

The Criterion Collection is a home-video distributor that releases on DVD and Blu-ray films that they deem culturally important. Their focus is on independent or foreign films, typically skewing towards movies from the 1970’s or older, that don’t have home releases on modern platforms. Were it not for Criterion remastering and releasing premium versions of these films, foreign masterpieces like Seven Samurai and 8 ½ could have easily slipped into obscurity and important eras of filmmaking would risk being lost entirely. 

Criterion is not a massive company, but they have brand loyalty that rivals big-wigs like Apple. Here’s why:

  1. Criterion is very careful about the quality control of their product. There are entire internet boards dedicated to comparing Criterion remasters frame-by-frame with the original prints of the films. Quality and attention to detail are something they know their audience values, so so do they.
  2. They aren’t niche. Competitors like Scream Factory and Arrow Video give the same TLC to their releases that Criterion does, but specifically to schlocky horror and grindhouse films. Criterion releases important cinema of all genres. Part of the fun of being an avid Criterion fan is that you never really know what’s coming up on the release schedule until they announce it.

Criterion cultivated and keeps a devoted following by being almost surreally in tune with what their audience wants. You may not think it, but they have a finger on the pulse of their social mentions and when they f-up, they’re quick to correct it.

One thing that is crucial to remember is that customer loyalty is as quick to fade as it is to appear. 

Chipotle was the center of a genuine obsession for many people in the late 2010’s—a cultural craze so hypnotic that one man made a mission of eating Chipotle for 186 days straight. Its brand loyalty soared above competitors like Qdoba who, let’s be honest, basically serve an indistinguishable product. And then…

Once hailed as the king of fast food, a 2016 breakout of E. coli within the chain became national news, causing their sales to nose-dive 30% in one quarter. That’s more than just health-conscious consumers deciding to eat elsewhere; it’s a concerted backlash formed by feelings of betrayal from people who help Chipotle close them. And while the restaurant’s reputation has recovered, for the most part, a sudden 30% dip in sales isn’t something most companies are built to withstand.

If you think your brand is too small to have the same kind of devoted following that your larger competitors do…you’re probably right, because that’s defeatist, loser talk. You CAN earn a massive audience just by taking the special care to listen to what your audience wants and deliver on it. That seems like something so simple it can’t be true, but you’d be surprised how few major companies invest in top-notch quality control.

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Can You Market on Pinterest?

Can You Market on Pinterest

Here’s the one bit of advice to remember if you want to be a successful digital marketer: look at everything as a resource.

Someone who says “X social media site isn’t good for marketing” is a rookie and you should only look at any of their marketing advice with a healthy dose of suspicion.

Every platform has its uses, which is why today’s topic is: Pinterest.

As a digital marketer, be like Batman. He has a utility belt stacked with gadgets that he uses if and when he needs them. His grappling hook and batarangs get pulled out quite frequently, but his bat shark repellent (a real thing!), not so much. And while that last one sounds absolutely ridiculous, there have, in fact, been instances where he was lucky to have it on hand.

|Get a Free Consultation about Bat Shark Repellant Pinterest|

Pinterest is a unique tool. It won’t have applications for every campaign, but you need to know how to use it for the opportunities that come along where it’s the right tool for the job.

Adding Pinterest to Your Social Media Marketing Strategy

If you need proof that it can be used for social marketing campaigns, let’s look at some recent headlines.

In June, Pinterest and IKEA partnered up to create a “Renocations” feature, which helps users find inspiration for their next home renovation via a custom Pinterest board. Also in June they teamed up with Volkswagen to create a virtual test drive feature for the car manufacturer’s first electric model.

If you are new to Pinterest, once logging on and picking your interests, you will see that posts (or “pins”) are arranged in a different way. It’s too cool for traditional linear order! But the way it displays content isn’t the only element that is unique.

Check out these great ways to be a Pinterest pro:

First of all, Rich Pins are great ways for businesses to have an advantage over the competition. They will take some time to set up, but these posts have extended reach and your followers will be sure to view them easily and your content will be viewed.

Images are the biggest elements of your pins, literally and figuratively. As such, they should be bright, simple, and eye-catching. After all, they will be competing with many posts on the same subject, so you want your followers’ eyes to lock onto your pins as soon as possible.

Longer images work best on this social media platform thanks to its layout, but this can work in your favor, especially if you decide to add overlying text.

Speaking of the written word, you have the opportunity to add captions. You will want to take advantage of this. Pinterest isn’t the place for a long-winded block of text, but a couple hundred characters could help get your point across.

If your goal is to reach out to a local audience, you can utilize Place Pins. This will allow you to talk about a specific location and showcase imagery. This is a great way to show some hometown pride.

Lastly, keywords. When writing for Facebook and Twitter, the rule of thumb is a maximum of three hashtags per post. However, with Pinterest’s keywords, you can go crazy. The more the merrier on Pinterest! These will help you get a lot of attention on this popular website.

Pinterest is yet another avenue to tap into your customer base. It has a dedicated user base and you should research how you can take advantage of its unique infrastructure.

Has this blog got you wondering if your brand is pin-able? The Go! Agency offers a fully-developed Pinterest service.

Here’s a fact to make the decision a little easier: 87% of Pinterest users have bought a product because they saw it on the platform.

Mic drop. We await your call.

Editor’s Note: This blog has been updated and republished to reflect current information. The article was cleaned up, recommendations were reassessed, and references refreshed.

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13 Trends Agency Owners Can Leverage To Stand Out In 2022

13 Trends Agency Owners Can Leverage To Stand Out In 2022

by Forbes Agency Council | Expert Panel 

From types of clientele to subject matter expertise, practice areas and menus of services, every agency has its particular differentiators that help it stand out in a crowded field and appeal to its target audience. Facing stiff competition to win clients, agency owners need to take note of emerging trends in their industry to ensure success in the coming year.

For insight into the latest movements in the world of advertising, marketing and PR, look no further than the advice members of Forbes Agency Council share below. If you’re an agency owner, learning more about the trends that will impact your business in 2022 can give you a head start on incorporating them into your client work and your own marketing strategy and help your agency stand out from and rise above your competitors.

This article originally appeared on Forbes.com, on October 18, 2021. Read the rest of the article here.


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Content Creators vs. Influencers

Content Creators vs. Influencers

The use of influencers and content creators has become key in marketing campaigns. Due to their massive audiences or mastery of content, these people can be invaluable when it comes to producing quality work and getting it in front of a massive audience. However, they’re far from interchangeable.

First, it’ll probably be helpful to define a few key terms.

Who are content creators?

While the term content creator is most broadly applied to YouTubers, TikTokers, and other video creators and personalities, that is not the end-all, be-all of what a creator is.

A creator is…well, someone who creates something. When you refer to a content creator you could be talking about a video creator, but you could also be talking about a popular digital artist or designer, a popular writer, someone who does background music, or animates marketing collateral. 

Typically though, when you’re talking about a content creator you’re referring to someone who isn’t a part of your business—somebody that you’re bringing in to help accomplish a certain task not needed for most projects. Content creators work with brands by crafting assets from ideation all the way to delivery.

Hopefully, you can spin this relationship into a long-lasting one and make content creators want to keep working for your brand and producing great material. You can do this by working with them as a partner, not treating them as an employee, and knowing when it’s time to sit back and differ in their particular skill set. Creators have options, and if you micromanage they’ll take their talents elsewhere.

Who are influencers?

Although the terms often get conflated, influencers are on the opposite side of the coin from content creators.

While a content creator makes a product, an influencer is used to sell it. Kim Kardashian-West doesn’t edit her own Instagram posts or other videos, but there is still value to having her or someone of equivalent status onboard your campaign. Influencers have an audience and if you can get them to boost your product via a post, video, or blog, you can get your campaign in front of a lot people who likely wouldn’t know about it otherwise.

Something to clarify: an influencer is NOT a spokesperson. A spokesperson is an element of your campaign who will appear in promotional material. An influencer is usually a one time get who can put your product in front of their audience. Having an influencer promote your business is the equivalent of having your product on a nice display at the front of a store versus it being on the shelf with everything else.

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Why Are You Being Ignored Online?

Why Are You Being Ignored Online

Who do professionals listen to online? What influences them to act and buy the products or services that they do? It’s really no secret—it’s thought leaders, the power influencers of any given industry. But there is no ribbon or knighthood ceremony that grants a thought leader their position of power. Here’s the real secret: thought leader status is mostly self-branded.

If your online presence is one of humility and collectivism, being a thought leader ain’t the gig for you. It takes a forceful personality and, yes, more than a little bit of ego to become the go-to guy of your industry. You want to brand yourself as an expert so that people will want to listen to you, share your opinions, and engage with you online and a large part of doing that is leading the horses to water and making them drink.

The Steps to Online Attention

One of the fastest ways to become an expert in your field? Stop talking so much. As potentially toxic as it is, I think it will help to look at thought leadership in these terms: alpha and beta. 

A beta will never stop talking, for two reasons. First, they feel threatened by the lack of their own insight and need to make you feel like they’re the expert. Second, they figure that if they can B.S. for long enough and overload you with information, you won’t realize they’re using a lot of words to say very little.

The alpha knows they’re the expert and doesn’t feel an overwhelming need to convince everybody. They’re content laying their knowledge on the table and if you don’t use it, that’s your loss.

Who would you rather listen to?

Nothing seems more pathetic than some inexperienced web designer, writer, or online marketer who is self-branded as #1 in every marketing piece and on every web page. Achievements are proudly displayed with adjective-filled descriptions and sometimes even proof about achieving vast wealth. I certainly don’t believe it. Would you?

Instead of running around and telling everyone that you are fabulous, you need to pinpoint your expertise in terms of what you have to offer your target audience that engages them with your brand and message. True experts understand their subject deeply, and it’s likely they know how to work it better than anyone else.

There are people all over social media sites who have effectively branded themselves as experts or a specialist in their fields.  Let’s take me, for example. Personally, I don’t like the word “expert” used in my profession, as there is no such thing. The social media world is evolving at such a fast pace that no one can have all of the information. I prefer the term “specialist”, as I specialize in social media marketing.

With that said, I researched online marketing to see what people were discussing, what they needed, and how I could help them. Then I developed a myriad of interesting, engaging content that was centered around my target audience’s needs and concerns. I did this by pinpointing topics that I knew would create engagement, discussion, and comments.

Since I am a specialist, I share my insider knowledge, and I help others by answering questions whenever I am asked.  I try to focus on creating content that is original and helps people grow and expand their business. I anticipate needs and create engaging content that fills those needs.

By generating innovative ideas, helping peers, and engaging with your community members, you can achieve one or more of these goals:

  • Lead the market conversation
  • Build loyalty
  • Stimulate passion
  • Build and maintain a buzz
  • Create excitement

So calling yourself an expert is an ineffective way to become an expert, but repeating someone else’s claim of your expert status is a phenomenal way to become an expert. Why?

Expert status doesn’t stem from what you think of yourself; it stems from what others think of you. When others deem you an expert, suddenly your reputation grows, your credibility increases, and your reach is enhanced. In other words, your fans are your very best source for branding yourself as an expert. This is beyond invaluable in the social media realm.

For example, in the copywriting industry, perhaps the most well-known expert is Bob Bly. Decades ago, publisher McGraw-Hill allegedly crowned Bob “America’s top copywriter.” The title stuck, and today it is difficult to read about Bob Bly without reading this accompanying fact. Whether he truly is America’s top copywriter or not has become of little importance. It is now considered an accepted fact, much like a royal title.

If you’re serious about building a strong business, let people notice your greatness, and they will tell others.  This is why so many of us count referrals as such a valuable source of income.

When you are considered an expert by others, you become sought after for many reasons:

  • Experts offer distinctive services that others cannot.
  • Experts provide valuable sound bites.
  • Corporations seek out experts to certify risky business enterprises.
  • Followers are attracted to expert knowledge. (As humans, we all want the assurance we’re doing the right thing and following the right advice.)
  • Experts sell more products because people are more apt to buy from an expert who is credible and legitimate.

So what are you waiting for? Get out there and start developing your own expert status!

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