Chat with us, powered by LiveChat

Our blog

Use-it or Lose-it Marketing Budget? Here Are 6 Areas Where you Can Use the Budget Wisely

GOAG 2020 1119 Blog Inline (2)
19Nov

It’s hard to believe it, but this whirlwind of a year is nearly over. There is just over a month left until we have to start thinking about a new marketing plan and putting the final touches on a marketing budget for 2021.

Now, if you’re anything like the majority of businesses at the moment, you may have found that a lot of your digital marketing budget “went to waste” in 2020. You may not have been able to advertise your product or service because no one would make purchases due to the financial burden of the pandemic. And if people aren’t buying, you simply aren’t able to risk losing revenue on marketing. 

With all that said, I’m here to tell you this: DO NOT let your marketing budget just sit there. You either use it, or you lose it. 

If you’re completely clueless on how to use it up before year’s end, you won’t be after reading these suggestions: 

  1. IP Retargeting Ads 

If you’re trying to bring website visitors back after they’ve bounced, this is the way to do it. IP retargeting often results in a positive return on investment (or in this case return on ad spend), so it’s worth it to throw some of your budget at this as it gets people back in your sales funnel. 

To start, you’ll have to have a pixel installed on your website. From there, you can begin creating ads that focus on bringing people back to your website to complete a conversion, whether that’s buying a product, downloading an incentive, or filling out a form. These can be specific to a target audience and will appear only AFTER they have visited your site. 

  1. Influencer Marketing 

Gone are the days when big-name celebrities were the only ones promoting brands. Now, with platforms such as Instagram and TikTok, influencer marketing has become a lane of its own. If you aren’t aware, there are three types of social media influencers you need to know: macro-influencers, micro-influencers, and brand ambassadors. 

Each of these sets of influencers can be great to work with. The goal is to gain more brand exposure by working with someone who can spread the word to their hundreds, thousands, or even millions of followers. However, let’s keep one thing in mind: 

More followers = More expense. 

While you might be aiming to work with macro or even micro-influencers, keep in mind that they may cost you more than you expect. Rates vary from person to person, so also remember not to rule out negotiation; you may get to work with an influencer who won’t break the bank. 

Also, if you’re new to the influencer marketing space and are hoping to spend the rest of your budget in this area, remember to choose your influencers wisely. A lot of influencers might love to work with your company and might even be reasonably priced, however, they need to be the right fit for your brand.

If you own a barbecue restaurant, targeting people who don’t eat meat probably won’t be your best option. Choose influencers you know would be excited to work with you. 

  1. Giveaways 

Who doesn’t like free stuff? Giveaways are one of the best ways to not only increase your follower count, but also get your product (or service) in front of people who may not have purchased from you otherwise. 

Classic giveaways usually go like this: You announce a giveaway on your preferred social media platform, tell your audience to like your post, and also tell them to tag someone in the comments. Keep in mind that asking them to like your post and comment is how they can actually enter the giveaway (you can choose from random likes and comments in order to pick your winner(s).

A few things happen here: When they like your post, it’s instant engagement. The same thing happens when they comment on your post, except they are ALSO exposing other people to your brand when they are tagging their friends. It is one of the best ways to build brand awareness. 

Going back to influencers, you can work alongside an influencer so that they can be the ones who initially announce the giveaway on their social media accounts. For example, if you do this via Instagram, they may say in a post, “I’m working with brand XYZ to do a giveaway! Make sure to like this post and follow XYZ’s page for the rules.” This way, you get double the brand exposure. 

  1. Email Marketing 

Could your email marketing campaign use a revamp? Now’s the time to put the rest of your budget to use. Investing in a new email marketing platform is one way you could go. You could also improve the design of your emails if things need to be updated. 

You might also consider growing your list if you simply don’t have enough emails to start with. Of course, do this wisely and stick with your target audience.

  1. Social Media Marketing

Are you struggling to post consistently on each of your social media channels? Do you want to boost your follower count? Whatever the case may be, consider spending your budget on your social media marketing strategy.

For example, you might want to invest in a marketing tool that can help you get your posts scheduled and ready to go ahead of time. This form of marketing automation can save you the headache of posting content the day of, which can end up being extremely time-consuming.

You also might want to spend your money boosting your posts on platforms like Facebook. You can choose different objectives for these posts, such as getting website traffic, brand awareness, engagement, and more.

  1. SEO 

Search engine optimization (or SEO) is one of the most important things you need to keep in mind as a business owner, so if this hasn’t been on your list, it’s time to include this in your budget. A big part of doing this is making updates to your website.

For example, if you want to reduce your bounce rate, consider adding some incentives to your site. These would, of course, cost you time and money, but would be free for the consumer. It might be an ebook, a free course, or simply a percentage off of their first order. Do what you think aligns with your online marketing goals.

Also, remember to update each page of your website with strong keywords, as well as updated graphic design elements. Make sure that everything works on your site and that there aren’t delays in certain areas, such as a long loading time.

How will you use up the rest of your budget?

There are a lot of options to consider, whether you’re a small business owner or the owner of a large franchise. Just don’t let your budget sit there until it expires. Do something with it! 

Read More

Why Aren’t You Using LinkedIn? Read On…

GOAG 2020 1105 Blog Inline (1)
5Nov

LinkedIn: It is THE best social media platform to have B2B interactions. Not only are you able to share important content about your business, but you are able to garner connections that closely suit your target audience, making it one of the best channels for business owners. 

Usually, many of us would be out attending networking events in order to further our reach within our industry. But the current reality is this: When is the next time you’re going to an in-person networking event? Everything is going virtual, and it’s time for you to consider how to feed this beast.

When the shutdowns began 7 months ago, many marketing strategies and sales outreach strategies were forced to a halt, which we all thought would be temporary. 

Hate to burst your bubble here, but there’s no telling when things will be “normal” again, and every day that you let your team get away with this excuse, it is hurting your bottom line. 

Instead, it’s time to bring your sales energy into the world of LinkedIn. And in this blog, we will give you some game-changing tips to help you navigate this social network.

Start by using the platform to increase brand awareness.

Like any other social media channel, LinkedIn allows you to share content with your connections. It is a great way to get your business out there to another side of your audience. For example, you might want to share more informational content such as blogs. This adds value and credibility for your sales prospects. 

Also, don’t forget to send out posts regularly. When it comes to social media marketing, one of the best things you can do is schedule your content ahead of time to make things easier. However, there are exceptions.

If you were not aware, LinkedIn Stories are the newest addition to the platform. Similar to its Instagram sibling, it allows users to share a more “behind the scenes” look at their business. This can be a unique and effective way to build brand awareness even more on the platform if you do not always want to stick with posts that are scheduled ahead of time.

Make connections with your connections. 

LinkedIn sales prospecting is all about creating a connection with the person on the other end. One of the things you’re supposed to do when on a sales call is finding a commonality. Just like when you’re marketing on any other platform, you want to aim for your target market.

While you might not be connecting with your LinkedIn leads over the phone, you can still do the same thing in your outreach messages. For instance, COVID-19 can be that commonality for your sales team. Just ask prospects how their business is doing during this time. That’ll get them talking.

Depending on the industry, it might’ve really hurt them, or business could be booming. By listening to them, you are better able to connect with them and offer further solutions within your sales pitch. 

Also, make a note of this: When it comes to LinkedIn B2B marketing, try to connect with mutual connections. They are more likely to interact with you and become a potential customer if you are already connected with people they know in their industry. 

Use LinkedIn Sales Navigator. 

Your sales and marketing department cannot afford to NOT be using LinkedIn Sales Navigator – which we highly recommend. Because of the search filters integrated on the platform, you are able to connect with individuals who are extremely targeted to your industry, but in a more streamlined way. Leads are also recommended to you, which makes things much easier from a sales standpoint. 

While LinkedIn Sales Navigator does come with a monthly fee – remember this: You are not paying for any of the other items above. Take it from me, the investment will pay off! It’s better to get extremely targeted leads than to waste time trying to find them without LinkedIn Sales Navigator.

It’s time to get started.

LinkedIn is not just a social media platform where you can connect with your peers. It is a place where you can make business happen. For the rest of this year and beyond, try your best to amp up your LinkedIn B2B marketing plan so that you can make this platform the ultimate sales engine for your business. There’s no better time to get started than now. 

Read More

What Should Be At the Top of Your To-Do List? Reinforcing Your Team

What Should Be At the Top of Your To-Do List? Reinforcing Your Team
22Oct

If you are a business owner who has owned a company for many years, you might say that you have a strong team of individuals who do exceptional work. I would say the same thing about my team here at The Go! Agency. They take care of everything from managing social media accounts, copywriting, graphic design, and more. But, when you have a great team, it’s important to remember that not everything has to be at a constant. 

You have to think: How can I make my team BETTER?

While the talent is already there, you need to make sure that you continuously have a solid group of people and that your employees are improving in everything they do. And this can all be done with some help from a few benefits. Here are just some that we have implemented here at The Go! Agency, but you can do the same thing for the employees of your business: 

Enhance their skills with training. 

Training is great for both individual team members and your team as a whole. Whether it’s simple YouTube videos or full-on courses within platforms like HubSpot or Udemy, this allows your employees to get a better understanding of a complex subject, or learn more about something they’re already interested in. 

To make this simple, have your employees choose the training they would like to do, and then encourage them to complete at least 30 minutes of this every day. If there is a certain training course that you would like them to take at the same time (and that you think would benefit each employee), suggest it to see what they think. 

And remember: Not every kind of training has to be online. A unique training experience we have done here at The Go! Agency is read the book High Performance Habits by author Brendon Burchard. All of us read chapters of the book on our own time, and then we would get together every week to discuss what we learned and how we could apply those high performance tips to our own roles. 

It not only helped each of us learn more about ourselves, but it also helped us learn about each other, which helped to strengthen our abilities. 

Provide them with a flexible schedule.  

Something that we have recently put in motion here at our agency is flexible work schedules for each of our employees. Our employees are usually on a 9 to 5 working schedule, however, since the pandemic and the increased hours of working from home, it was brought to my attention that working a set schedule every day from home might have been hampering productivity levels. 

To counter that, a more flexible schedule for each employee was put into place, which they choose themselves. Some start their day earlier, some are able to take longer lunches, and some work longer hours throughout the week so that Friday can be a lighter load for them. It has helped all of them get into a better groove of things. 

To help strengthen your team, I suggest doing the same thing. If your employees do not feel productive due to a schedule that doesn’t suit them, then they will not be as productive.  

Get creative with meetings. 

Pre-COVID, my team and I would always go out to a local brewery to have our monthly meetings. It was a fun way to spend time with each other and discuss which goals we reached for the month and what was coming up in the next month. 

While we can’t do this now, we still have our monthly meetings, just through Zoom. When having meetings with your employees, make things fun and interactive through video conferencing; always ask if they need anything, and always be open to answer their questions. 

When it comes to brainstorming meetings, make sure that everyone is heard. Part of having a strong team means that employees can share their ideas and are able to discuss their thoughts with fellow team members. Encourage everyone to say something, or even explain their thoughts further through screen sharing. It is important that everyone feels included in the conversation.

A strong team = a great team. 

It is crucial that you show each and every employee that you are willing to help them learn and grow, whether they have a larger role full-time, or they are helping out part-time. As discussed above, there are so many different ways to strengthen your team; just make sure that their needs are being met so that they can always produce great quality work. 

If you’ve struggled to put together a strong team to execute your sales and marketing strategy, consider partnering with an agency like The Go! Agency. We’re often considered the “marketing department down the hall” for many of our clients.

Read More

Creating Your Social Media Punch List

Creating Your Social Media Punch List
8Oct

Creating a social media presence takes a lot of time, and sometimes, it can be tempting to cut corners. But listen – you won’t want to do that. 

One of the biggest mistakes that a company can make is to neglect to formulate a cohesive strategy. This is often a result of trying to do social media marketing cheaply because memberships to the main sites are “free”.

It’s 2020, and that means that social media is no longer optional and it needs to have a dedicated and supportive portion of your overall marketing budget. Do not let it be an afterthought…it can’t be the remaining $5 of your marketing budget.

It’s imperative that you and your team take the time to formulate a strategy, execution plan, and meaningful KPIs that will help enhance your business overall. We’ve seen companies leave their social media marketing plan and execution up to interns as a way to cut costs, but this isn’t an adequate solution – and will end up costing your company more in the long run.

Another downfall of having interns handle your social media strategy is that they may not have enough tenure with your company to fully understand and execute accordingly. With the end of each semester, and the start of a new end turn, your social media presence is bound to change. 

Hiring a dedicated person or marketing team to handle your social media marketing campaign is essential to success, whether you are a small business or a large business. It gives them the opportunity to develop cohesive branding across your channels, a cohesive voice, and execute meaningful outreach/platform strategies. Something you absolutely do not want is for your Twitter, Facebook, Instagram, and LinkedIn to all look like they are being handled by separate people in your company. It is unprofessional and bound to cost your business in the long run.

Whether you’re marketing a product or service, this blog post can serve as a quick punch list of the barebone essential items you need to consider when creating your social strategy:

Post Consistently.

Do not post 5 days a week one week and then go dark for 2 weeks on your social media channels. Posting consistently needs to be a high priority for your company. We don’t just mean abiding by a schedule, but also making sure that the associated imagery is consistent as well.

Also, posting consistently not only keeps your current audience engaged, but it also brings in new people to your target market which helps build brand awareness. For example, if you happen to post videos on YouTube, that platform’s algorithm feeds off of having a consistent upload schedule. The more you upload, the more your videos get recommended to users who are engaging with similar content (in this case, your competitors).  

As with posting on other social media platforms, when you do this consistently, you can benefit from organic reach.

Plan Your Posts.

A part of good content marketing is good planning. We often stress the importance of scheduling your posts in advance. This gives you the opportunity to not worry about figuring out what type of content to post last minute, and instead focus on meaningful actions such as responding to customers and clients and creating engagement opportunities.

There are a variety of scheduling tools out there, so make sure to do your research and see which one works for your marketing plan. 

Proofread.

Posts that are full of grammatical and spelling errors will hurt your business credibility. Think about if a potential customer visits your Facebook page and your posts are full of errors, and then visits your competitor’s and their posts are extremely well-written. The probability of your business earning that customer is few and far between.

Execute Outreach.

On LinkedIn, this could mean connecting with members of your target audience and having meaningful conversations. However, do not be the person that connects and then immediately sends sales messages to every single one of your connections.

On Facebook, this could mean joining relevant groups where your peers, competitors, and potential customers are. Again, having those meaningful conversations will help push people further into your sales funnel.

Spy On Your Competitors.

When doing your marketing research, make sure not to forget about your competition. If you don’t know where to start, what to post, or when to post, we encourage you to look at what your competitors are posting.

Take a look to see which of their social media posts are earning the most engagement, what time of day they’re posting, and what their content mix includes. This should give you enough ideas to start with. Just remember to improve upon their strategy and customize it to your company, your values, and your goals. 

Utilize Paid Opportunities. 

If you’re going to take the time to make a well-executed post and no one sees it, what is the point? Years ago, any time that your company posted on Facebook the majority of your Facebook followers would see and engage with your post. However, that is no longer true. No matter the KPIs you’re focused on – there’s probably a paid advertising option to support your efforts. 

Also, remember to budget for paid advertisements. Look at how much you are willing to spend, and what your return on investment might be. If you can spend more to get a greater ROI, this may be something you want to do for your business. 

Don’t Put All Your Eggs In One Basket.

Just because you post once on Instagram, and you get 5 likes, and that same post on Facebook earned you 22 … doesn’t mean Instagram isn’t the right fit for your business. Every social media network brings its own unique values to the table – take the extra few minutes to optimize each of your posts for each of the social media sites to maintain a cohesive and strong presence.

Learn What We Can Do For You.

Consistency and continuously learning and adapting is key to success with a social media marketing strategy. This is why brands who hire a marketing agency have an edge over their competition. Because of how many clients we (and other agencies) work with every day, we’re able to see overall trends, as well as site updates, and that may be rolled out to one account first – which gives our team an advantage to plan for all of our other clients. 

If you’re interested in working with us, please contact us today!

Read More

The Power of Integrated Marketing: Using Social Media, Email and Online Ads to End the Year Strong

The Power of Integrated Marketing_ Using Social Media, Email and Online Ads to End the Year Strong
24Sep

2020 has been quite the year for most small and large businesses. In many ways, the pandemic has affected both e-commerce and brick and mortar businesses. Ecommerce stores may have found it difficult to stay on top of their supply chain and receive inventory in a timely manner. Brick and mortar businesses have had to struggle with closing their doors for months at a time and following their local guidelines in terms of what to do next. 

If we look back, it was the end of the first quarter of business where things began to shift. Some companies pulled back on many marketing initiatives and spending to get a better grasp on the climate while others leaned in and invested heavily into their online channels. 

Whether you held back, or you leaned in – you can still make up for lost time AND end the year strong. There are three key elements for you to inspect: social media marketing, email marketing, and online advertising. Ready? Let’s go:

Social media marketing 

Social media marketing is one of the best ways to get your business out there. You have the ability to increase brand awareness and recognition with your target market. And, you’re also able to actively engage with your audience through comments, replies, and reviews

To be on top of your game for social media marketing, you have to make sure that you cover all of your bases. That means brainstorming for and creating both written and visual content, scheduling your posts ahead of time, and engaging with activity on your social media platforms. 

First, when it comes to brainstorming for the month (or months) ahead, you have to look at your analytics. What worked previously, and what didn’t? What are some of the changes you want to make with your content? What and how often are your competitors posting? Consider these ideas for your strategy. 

Then, take time every day to go through each of your social media sites and respond to all engagements on your posts, and respond to messages. Of course, each platform is different and requires a different approach. You may take more time on LinkedIn responding to leads and connecting with potential clients than responding to comments on Facebook. What is important is that you are keeping your brand relevant on these sites. 

Social media will help you amplify your message, position you and your company as a credible expert, drive visibility, and generate leads – all in real-time. 

Email marketing 

If you don’t have email marketing in place, you are missing a HUGE opportunity to connect with your audience. While social media is essential, email is still one of the best ways to stay top of mind with your current customers, and to solidify a relationship with your potential “top funnel” and “mid-funnel” leads too. 

Why else do you need it, and why should it be included in the equation to end the year strong? 

It delivers a strong and trackable ROI. 

To put it in perspective: for every $1 you spend on email marketing, you can expect an average return of $42. Think about all the ways you can benefit from this by including links to your products in newsletters, and even sharing about special deals that are going on. It is worth it to invest both your time and money into this. However, you have to do it right. 

If you’re really looking to increase your brands reach and traffic to your site, purchasing a list could be beneficial for you. Before you do this – make sure you know your target audience well so you don’t waste your time and money. 

One more hot tip for product companies: bring customers who didn’t complete a purchase back to your site with an abandoned cart series.  

Online advertisements 

Advertising your business online is an absolute no-brainer if you are looking to generate more business. Many times, if you do not have a strong web presence or social media presence, all of your content and hard work falls on deaf ears…and may never actually be seen by anyone ever. Online advertising circumvents this so that your content, and offerings, are seen and engaged with by your target audience. 

Social media advertisements deliver strong ROI. Of course, this depends on which platforms you choose. There is a variety, including Google PPC, geofencing and geotargeting, Facebook, IP retargeting, and more. 

These advertisements are also helpful because they instantly generate results. They are also incredibly targeted. Unlike advertising in a local newspaper where anyone could see your ad, you can choose who sees your ad online based on demographics such as location, age, gender, and interests.

IP retargeting and social media retargeting ads are essential to getting users BACK to your website. It’s common knowledge that consumers rarely purchase with a business at first visit – so you need to bring them back. Make sure you’re advertising everywhere your audience is. Being top of mind is important to the customer choosing you over your competitors. 

Together social media, email marketing, and online advertisements work to keep your existing audience engaged, while also gaining the attention of potential customers and driving both audiences continuously to your site where they can complete a conversion with you. 

We can help you end the year strong by helping you amp up your social media marketing, email marketing, and online advertising strategy. If you want to learn more contact us today.

Read More

9 Ways to Refresh Your Website

9 Ways to Refresh Your Website
17Sep

It’s not a shocker that the world of marketing and sales is shifting quickly to going completely digital. Many of us have embraced going digital for years and do constant audits of our online presence. But for those companies who are deciding to begin to invest more time and money into their online presence – there can be more work than meets the eye when it comes to a smooth transition. 

Namely – what is going on with your website? 

Why is the copyright at the bottom of the page say 2012? 

Why does your newsletter link go to a 404 Error page?

Why do you still have your defunct Google+ profile link in your website header? 

Needless to say, if you haven’t updated or refreshed their website in forever….you need to do it NOW. Especially if you need to create a website from scratch (in that case, it might be time to look into web hosting services). Time is of the essence and the time is now!

A website refresh is essentially taking the existing structure of your website, and sprucing it up; giving it a facelift. Part of it can be packing it full of keywords (for SEO), but it can also be adding in new copy, graphics, incentives, colors, fonts, and more. 

Maybe it’s adding a welcome video or a new slider on your homepage that will entice your visitors. Maybe it’s adding a chat box so visitors can easily get their questions answered.

Or maybe it’s adding in all of these elements for a complete overhaul. Whatever you choose to do, your website should be up-to-date and ready to go so that you can market your products or services the right way and have a strong online presence. But where do you start? Here are the basics: 

Whether you have an existing website or not, you first need to sit down and brainstorm what you want your ideal website to look like. Are you hoping to do a complete rebrand? Visually what needs a change?

What about your menu options on your web page? These are just some of the things that need to be taken into consideration when thinking about your overall website design. Take some time to go through your website to see what’s working and what isn’t. 

Tip: For those of you who want to add interest to your homepage, include pop-ups with incentives that will draw your website visitors in. These could include a free download or even a percentage off when they sign up via their email. Just be cautious that these aren’t too aggressive, and end up being a nuisance to your audience – if someone has to continuously click off the popup, they’re going to end up leaving your site annoyed.

Also, you’ll need a checklist of what to include when it comes to creating or maintaining a professional website. Here are some starter points on what to: 

  1. Include a custom domain.

If you do not have a custom domain name, this should be one of the first things on your list. Your URL should be simple and easy, so you may want to go with your business’s name so that it is easy to access for both new and old website visitors.

  1. Add Calls To Action (CTAs).

How many times have you visited a website and signed up for a discount or downloaded a free ebook? Many of us have stayed longer on a website because of the strong and clear calls to action. The good thing is, your competition isn’t the only one who can do this; you can too.

Utilize popups (but not too many) on your website so that when visitors arrive, they are likely to engage on your website instead of bouncing within a couple of minutes.

  1. Add links to your social media sites.

If your social media sites are not on your website, how do you expect your visitors to connect with you? These should be very visible and placed either at the top or bottom of your web page. Ensure that these links are not broken and that all of them are linked to the correct social media channels. And…make sure the links work after you add them.

  1. Add a contact form.

While many website visitors may be interested in calling your business or contacting you through social media, many of them may want to simply fill out a “contact us” form where they fill out their name, email, and ask specific questions. When this is on your website, make sure that it is connected to an email address that you have access to and are constantly using. This will ensure that no question goes unnoticed.

  1. Add a place to sign up for your email newsletter.

Email marketing is a big focus for many businesses. If it is for yours, and you are wondering how you can attain more subscribers, you have to make sure that it’s easy for new people to subscribe. You don’t want them to jump through hoops!

One of the reasons why you might not be getting more is because no one knows where they can subscribe. Fix this by adding a newsletter signup form to your website. This can either have its own page or section of the website, or you can include it in a popup. 

For example, as soon as visitors open the homepage of your website, a popup would appear offering them a 10% discount in exchange for signing up for your newsletter. Another bonus to this is that it can help decrease your bounce rate. 

Don’t worry if you have a signup form on every page. Not everyone will look through your website the same way, so have all of your bases covered. 

  1. Add a page with your contact information.

People need to be able to see where you are located and contact you easily. Also, make sure that all of this information is accurate and up-to-date. For example, if you have recently moved locations, it is important to let visitors know where your new brick and mortar establishment is.

Have more than one location? Make sure it is listed. Possibly add a Google Map plugin so people can get directions if your customers visit your business.

  1. Ensure your site is responsive.

Does your website look completely different depending on the device you view it on? Your web design needs to be consistent. Make sure you test it to see what it looks like on a desktop vs. a laptop, and a tablet vs. a smartphone. Make sure that your images are sized correctly and that all of the features are working across the board.

In addition, if visitors are able to purchase products or services from your website, you need to check and see that everything is working well in your online store. For example, see if there are any glitches in the checkout process and if coupon codes can be used.

Top Tip: If you are having your website designed internally or externally, always audit the work when it is done on a desktop/laptop computer, mobile phone, AND tablet. 

  1. Update your visuals.

Graphic design is another vital element to your website. If you currently have old product images on your website or images of products that are no longer being sold, it is time to make some updates with new, high-quality images. Incorporate new design elements as well with tools such as Canva to make things interesting. If you are using stock photography – you might want to look at your competitors websites quickly. You will be surprised at home many people in your industry are using the exact same stock photos. 

  1. Proofread, proofread, proofread.

Make sure that your website is free of typos. Having lots of typos on your website is the quickest way to lose credibility and knock you down the search engine rankings. Just imagine that a potential client is examining your website as well as your competitor’s. If your site is full of typos and theirs isn’t… chances are you’re going to lose that sale. 

For the sake of search engine optimization, go through each page of your website to see what copy needs to be updated or changed altogether. This is definitely an area where if you feel uncertain you should hire a copywriting expert or engage a company with an SEO campaign who can help boost your content.

Remember: These are the bare minimum of what you should do to refresh your website, even if you own a small business or are just starting out. Make sure to do additional maintenance to see what needs more work. 

And if you do not know how to do this, work with someone who does. The time and money you will waste trying to navigate this yourself can be alleviated by collaborating with a website design specialist. The Go! Agency is skilled at working together with clients to help them refresh their website based on their specific needs. If you want to learn how we can help you do this, contact us today. 

Read More

Why You Need to Care About SEO…Now!

Why You Need to Care About SEO...Now!
10Sep

Not getting enough website traffic? 

If this sounds like you, you need to consider adding a Search Engine Optimization (SEO) component to your marketing and sales strategy. 

It’s all about earning the highest ranking on Google as possible, which is a goal for most businesses. Who doesn’t want to the #1 result on Google for search terms that are relevant to your business, products, or services? Investing time and money in SEO focusing on improving your ranking factors will help you pop up earlier in Google results and trounce your competition. 

But first, you need to make sure you get a proper and thorough website audit done. This will help you understand what you need to change on your website to get better SEO

Improve your keywords 

You need to have a keyword-rich website – it’s as simple as that. While you may write the most relevant, informative information on your website, if you are not packing your content with keywords you are missing the boat.  

Keywords can be confusing if you are coming up with them for the first time. Here’s a quick shortcut: Think about the words your target audience would type into Google or another search engine to find a company like yours. Those are keywords you NEED to focus on. For example, if you own a bakery in New York City, your potential customer may type into Google “Bakery near me” or “Manhattan bakery”. It is important that you use the correct keywords on your web page so that your potential customers are able to easily find you in a sea of other similar businesses through relevant results.

In addition, you need to have strong meta tags and meta descriptions along with strong title tags. This will also help your website to be seen as credible by the search engines, which will positively impact your rank.

To get a better idea about which keywords your competitors are using and which ones you should use on your website, try popular keyword research tools such as SEM Rush. With a tool like this, you are also able to see your overall SEO performance and receive suggestions on what you can do to improve your SEO. Also these tools offer lots of educational opportunities and robust Help sections to fuel your knowledge.

Watch your website speed

NO ONE wants to wait forever for a website to load. If your site isn’t loaded within 5 seconds, people will go to your competitor and never think twice about your company. And a high bounce rate = a lower ranking on Google.

That is why it is crucial that you have a low bounce rate on each page of your website. So, how do you know if you even have a high bounce rate in the first place? Check your analytics. 

If you have Google Analytics installed on your website, you can easily see what your overall bounce rate is, and (even more importantly) your bounce rate for each page. So, if you have a conversion piece and you’re paying for people to get to that page, but your bounce rate is too high – you’re going to want to work on bringing that bounce rate down. 

On Google Analytics, you can also see the average amount of time visitors spent on each page. If visitors are spending little to no time on each page and your bounce rate is through the roof, it’s time to think of some new tactics. 

First, you will want to make sure that your website loads properly on both desktop and mobile. If not, this needs to be fixed immediately. When all of the pages on your website are able to load in a reasonable amount of time, the focus should then be on keeping your customers there. Remember, just because they visit doesn’t mean they’ll stay. 

Want to reduce that bounce rate? Keep visitors engaged! To do this, include incentives such as popups that offer a free download. You might also want to utilize a chat feature so that visitors can immediately be greeted upon their entrance to your website. Here on our website, we’ve included a social proof pop-up at the bottom of our page that constantly cycles through our reviews; it’s another way to keep website visitors engaged, even if it’s only for a few more seconds.

Make sure your site is easy to navigate 

Is your “contact us” form on a random page of your website? Are your menu options unclear? These elements of your website need to be easy to find and easy to use. Without it, you risk visitors bouncing or moving on to your competitor’s website. 

Go through each page on your site to make sure that everything is in the right place. Start by looking at your homepage. Is the font too small? Are there so many pop ups that it becomes distracting? Make sure that your homepage is as neat as possible.

When it comes to your menu options, make sure that these work and are linked to the correct pages on your website. If visitors can make purchases on your website, you will want to also make sure that the checkout process has no hiccups. These are just some of the ways website visitors can have the best user experience.

Include backlinks 

You’re able to receive a stamp of credibility when your website is linked on other sites. For example, if a blog post shares a link back to your website, it is not only benefiting you by increasing the number of people who will visit your site, but it is also helping with your Google ranking. 

It is also important to build links on your own website. For example, if you have a blog on your website, link to other high-quality articles that are already considered to be credible. Link building allows you to show that you have important information to share on your website as well.

The Go! Agency’s team of sales and marketing professionals is skilled at crafting integrated marketing campaigns that combine the strengths of SEO, social media, email marketing, and other forms of online ads. If you’re ready to generate real results, reach out to The Go! Agency today.

Read More

The Role of PR in Your Online Marketing Strategy

The Role of PR in Your Online Marketing Strategy
3Sep

In these challenging times, every company has been forced to pivot, create a plan B, and be as scrappy as possible when it comes to their marketing and sales approach. This is especially true when it comes to the world of online marketing. 

One classic marketing tool, public relations (PR), has been one that many companies are turning to to increase their online, and offline, footprint. 

When thinking about PR, some business owners tend to think of only Crisis PR. While this is great when you have to get an urgent message out – the value of public relations is much larger than sending a press release announcement or explaining problems away. 

Did you know that the classic public relations methods, tactics, and theories can be easily applied to your online marketing plan? Just think about it: the same target market that is reading magazines and newspapers are also receiving their information through social media channels, email, podcasts, YouTube videos, and more! 

Show your followers what happens “Behind the Curtain”

As a business owner, if you aren’t talking about your own company…you can’t expect anyone else to. This concept can prove to be very tricky for some, as you may be afraid of coming across as “boastful” or “braggy”. But good online public relations, especially via social media, works best when you are being authentic, and showing different aspects of your business that everyone may not be privy to. 

If you are going the traditional PR route and targeting print, television, and radio – you may not be able to curate earned media placements right away. Public relations via social media though, is instant.

Like I was saying above, you don’t need to be releasing press releases every day on social media – rather you should be sharing the different sides, and nuances, of your business. 

  • Share about your employees and what they are doing to make a difference.
  • Share about how you strive to fulfill the mission and values of your company. 
  • Share testimonials from your clients.
  • Share how your business is taking part in community events, charities, or fundraisers. 
  • Show a Zoom screenshot from your monthly marketing and sales meeting.

There is so much you can do to give others insight into your brand. Let’s say you earn an article placement or press release – be sure to share it on each of your social media sites appropriately, add a link to it on a media page on your website, email it to your subscribers in your weekly newsletter, mention it on your next podcast episode, etc.! Once you’ve published it EVERYWHERE – be sure to tell your sales team too. Letting them know that your CEO was just interviewed in Forbes Magazine can help them too. 

Continuing on with this concept, share positive news about your business with your followers AND potential leads online. While you can post about article features on your social media platforms, you can do the same on B2B platforms such as LinkedIn

Speaking of LinkedIn, the playing field is more unique than the other social media sites. With LinkedIn, the vibe is of an online networking hub. So it presents itself as the perfect platform to share your accomplishments, position yourself as an expert, and gain amazing amounts of local, national, and even international exposure.  

For example, if you are utilizing LinkedIn to connect with professionals within your industry by having meaningful conversations with them, mentioning your latest article placement could leverage your ability to move that lead further into your sales funnel. 

Ask clients for reviews 

Everyone knows that customer feedback is important. Many of us simply rely on reviews in order to make our decision of whether or not we want to invest in a product or service. So when we get that ONE bad review, it can throw us for a loop. But there is something you can do to improve your odds: YOU HAVE TO CONTINUOUSLY ASK FOR REVIEWS. 

It may seem counterintuitive, but positivity can always outshine negativity. 

Seriously, any time someone has an exchange with your company, put them into a system immediately, and set a delay so that way they’re emailed at an appropriate time to give your company/product/service feedback. 

If you are able to showcase some of your best reviews on social media, in your emails, or in advertisements, it’s a win for your businesses. And, all of this visibility and social proof has an amazing impact on your public relations campaign.

Learn from the competitors 

If you’re stuck for ideas about how to maintain a strong PR strategy in your industry, see what your competition is doing. Here are some questions you could ask yourself: 

  • Do they put out press releases? 
  • Are they partnering with other local businesses or events? 
  • What trade publications have they been featured in? 
  • Have they been in the local news? 
  • What other brands are talking about them?

If you take the COVID-19 pandemic as an example, you may see that many local businesses have donated masks, cleaning supplies, or other materials for schools and hospitals, and guess what? They got it covered in the media, or tried to anyway. If you’re looking to generate ideas on ways you could make the news (in a good way) spy on your competitors’ websites, social media, etc.

Bonus tip: set up a Google Alert for every single one of your competitors so you’ll be one of the first to know every time they’re in the news. 

Ready…set…invest in PR

Getting your business to be recognized as credible is important, and one of the best ways you can accomplish this is by following a solid PR strategy. It may be a lot of work, but it is worth it to be considered one of the best.

Read More

Into The Unknown: The Refocusing Revolution

0525 The Unknown The Refocusing Revolution
3Jun

Good old 2020. Quite a year so far, right? Not nearly even summer yet and we are moving into more and more uncertain times.

As a business owner, you feel this pain more than anyone else. With all of your usual financial projections and sales and marketing strategies moving into the unknown – what are you supposed to do?

I’ve been interviewed a few times over the past month and people have asked me “What will business look like when this is over?” Others have asked me an even more important question – “What will I need to change?”

Simple answer to all of this? I honestly don’t know what the future holds. But what I do know is that by identifying what I can control and leaning into those elements of my business, sales, and marketing strategy I can make strides to not only reinforce my company but make sure that it is prepared for any unforeseen bumps in the road that may occur.

In a previous blog, I mentioned that I am calling this a “Refocusing Revolution.” And I think that this is just the time to dive into this subject and shed some light on the next steps you can take to make your business more powerful than ever before.

Right now, you probably have more time. But time is moving faster. Odd, right? Before you seemed to pack so much more kinetic motion in your day: going to the gym, commuting to work, walking around the office, shopping at the mall after work, grocery shopping, commuting home, picking up the kids, going to the dog groomer, and more.

But now in the age of working from home, if you are working full-time, you are discovering that your days are filled and are a bit more productive. Why?

Space.

Silence.

Stillness.

While not every remote work scenario has these, you are not having people pop into your office for a quick chat. You are not having to multi-task during a meeting. Things are different.

This is where the Refocusing Revolution comes in.

Now without the distractions of busy office life and other office-based stressors, you have the time to refocus on what is most important for your business.

And you have some clear ideas of what they are. Most of them are in that “ideas” folder on your desktop or in your email provider. They are in your Google Drive and to-do lists.

It’s time to take your ideas off of the shelf and use this time to get busy with them. For example, at The Go! Agency we are pros are coming up with killer marketing and sales strategies and executing them for our clients. But when it comes to our own business, sales and marketing strategies sometimes get left on the shelf.

Remember the shoemaker’s kids having no shoes?

We have taken this time to make bold moves in terms of our project management system to streamline costs and processes. There were large marketing strategies that we have taken off the shelf and built so we can start them immediately. I began writing my next book which has been on the back burner.

Also – there were three services that we wanted to fully develop that would level things up for us, now and in the future. We did that and then we launched them.

None of this would have happened as quickly without this time of reflection and refocused creativity.

But – what happens if you don’t have a list of ideas? We would suggest to examine everything that you’re doing and see what can be improved or streamlined:

  1. Have a brainstorming session with your team or some of your key team members. Outline some potential new ideas, outline your challenges. Perform a SWOT Analysis and see what your competitors are doing. Take this seriously.
  2. Next up – examine your current tools, and find some backups. Also, see if you can condense any of your tools into one different system.
  3. If you think this isn’t important – ask yourself this: What would you do if you were told Dropbox is shutting down in 2 weeks? Do you know where you’d move your files? What would you do if you were told that your email marketing platform is going out of business? Do you have a backup tool already identified?
  4. Examine your processes – can anything be streamlined? What process (or processes) do you or your team dread? How can that be improved?
  5. Look at your products or services. What can be improved? Can you create a bundle of services? Should you create a new level of service (either higher or lower)?
  6. Look at your current clients & customers. What other challenges are they facing? How can your business be a solution to that problem?

This should get your creative juices flowing and hopefully, the ideas will start to manifest themselves. Be an active part of this Refocusing Revolution and do your own audit to see how to most effectively build more support and success into your business today.

If you find that one of the projects or ideas you’ve shelved involves executing a marketing campaign that you’re scared to do or just don’t want to do – don’t hesitate to reach out to my team. We’re here to help handle as much of it for you as you want. Or, if you’d like for me to evaluate your strategy and execution plan, I’d be happy to be a consultant to your team.

Read More

Staying Connected With A Remote Team – Tools & Systems You Need

0520 Staying Connected With A Remote Team
20May

If you are reading this, odds are that you are currently working remotely, either for your own company or for another company. The first quarter of 2020 crashed right into a whole new craze that no one was really expecting: working from home.

At The Go! Agency, we have been doing this successfully for years, as our team members split their time working in-office and remotely each week.

If you are working as a part of a team, you can just imagine how hard it can be to stay on top of everything without a solid system. Also, if you have many members in your team, and really relied on face-to-face meetings and communications – this is probably driving you up the wall.

When we first instituted working from home a few years back, we quickly discovered the problems that needed to be fixed, and new systems that needed to be developed or added, in order to provide our team a clear channel for communication and understanding.

Honestly, communication, understanding, and organization are the three main pieces of having a successful remote workforce. Here are the factors that we would suggest you utilize based on our successes in this area at The Go! Agency:

1. Consistent Clear Communication.

This is an overriding principle to all of the items below. Have you ever received a written message and read into it the wrong way? Well, not everyone writes with emotion – some write very flat.

Understanding that many things can be misconstrued via writing, you should always make sure that ANYTIME that you feel negative, unclear, or upset about any written communications that you receive, you follow up with a face-to-face interaction, in order to get clarification. Stewing on a chat message that was never intended to sound negative for 2 hours, is not the way forward.

2. Chatrooms.

These are great on the go and can be separated into projects, clients, or groups. These quick bite-sized communications help you stay connected and informed. We would suggest Slack, Google Chats, and Basecamp for this. You can also use one of these chatrooms as a time tracking tool – see who is taking lunch when, so you can see if someone is available for a meeting.

3. Email.

Sounds obvious right? Well, with many companies compounding all elements into apps such as Slack, you also need to make sure that your employees have an email system that they can access anywhere.

Gmail is one we love because there’s an app, it can be downloaded onto a desktop, channeled in MacMail or Outlook, or even accessed through a web browser. Emails internally for us tend to be more formal and focused on requests or client communications – but you can choose how you would like to use them most effectively.

4. Video Meetings.

Just because you are at home doesn’t mean we can’t see you. If you are used to speaking face to face with your team, you need to continue that in order to keep things rocking and rolling.

Moving on to faceless phone calls adds confusion and can be disorienting if you are not used to it. Also, it is important to know when a written communication style will not cut it. So much can be lost when you only talk about a project via email or chat. Phone calls are better because you can hear the tone in someone’s voice, but with video, you can also see their body language.

Here at The Go! Agency, our team connects on a video conference every single morning with our entire team, where each team member announces their priorities for the day and we work through anything pertinent. Video calls can be accomplished with Zoom, Google Hangouts, or Skype.

5. Project Management System.

There is nothing worse than working with a team where all of the work is either left unassigned or done more than once by numerous team members. Having a solid project and task management system will be the answer.

For storage solutions we suggest Dropbox and Google Drive, but if you are looking for a more robust way to keep your team together you should look into GSuite or Basecamp, as these both are great ways for everyone to have access to communications, projects, and files while remote. If needed, create a cheat sheet/flow chart of where files are stored, (this is great for when you have a new employee start, by the way).

6. Rules / Regulations / Handbook.

If you are leading a remote team (or are a project leader) it is extremely important that you have your remote work environment rules and regulations up to date, as well as ways to enforce them. Some simple things you might not know could be if someone is late, took too long of a lunch, or worked too many overtime hours when it was not allotted.

Setting the expectations more formally will help you keep your team and project moving ahead full steam without getting stuck into the unknown. Your human resources department should be able to help you craft a policy that’s fair to remote workers.

7. Equipment.

This is another one that seems to be quite straightforward, but make sure that your team members have everything they need to work most effectively and stay productive. Something as small as a glitchy mouse can add hours to a team member’s day.

Regularly check-in to see if everything is working properly and that nothing is broken. Also, regular updating of this equipment (especially computers and software) needs to be added to this. If everyone is working on different versions of software, it can be hard to give instruction and collaborate on projects.

Working remotely as a part of a team can be exhilarating, as you can move much faster with fewer interruptions. There are so many other benefits for your employees including spending more time with their family members, no commuting and promoting an overall better work-life balance – which is why we support remote work and encourage our full-time employees to work from home several days per week.

Our advice is to keep the flow of communication open, honest, and direct. Remember – when in doubt, schedule some face time for clarification to extinguish any misunderstandings.

Outsourcing your marketing efforts to The Go! Agency really isn’t any different than having a remote worker – but with us, you get a fully remote marketing team. Should you be interested in working with our talented team of professionals, please contact us today!

Read More