Author : Dale Griffen

A Decade of Go! Agency Gold

16Sep

Ten years ago, when Christopher and I started The Go! Agency in 2009, online marketing was like the wild west – no real rules, a lot of tumbleweeds, and only a few people striking it rich. Since then, we’ve moved away from the traditional sales and marketing strategy that most of us cut our teeth […]

Turn That Social Media Silence Into Chatter With These 4 Steps

By Dale Griffen

12Feb

Snapchat, Social Media

There are 800 million people on Instagram, nearly one billion on Twitter, and two billion on Facebook. How then is it possible that your awesome content—the writing and visuals you’d spent hours perfecting—got only one or two likes? You thought social media marketing (SMM) was supposed to be a surefire way to generate new leads and build […]

How Creativity Can Boost A Social Media Marketing Strategy

By Dale Griffen

11Oct

Content Creation, Pinterest, SEO, Social Media

Imagine the social media landscape as a city — it most certainly has the population of one (actually a whole continent, for that matter). Just like any city, businesses both big and small are trying to get out their message in one way or another. While a real city uses billboards, posters, blimps, and sign […]

Why You Can’t Postpone Social Media Marketing Any Longer

By Dale Griffen

3Oct

Social Media

Autumn is such a great season. The air gets a tad cooler, football season has kicked off, and of course, pumpkin spice lattes have returned. (If you’re into that!) Yet for marketers, the coming of fall means Q4 is here, and the pressure is on in a big way. You should have spent your summer […]

How Can I Keep My Branding Consistent On Social Media?

By Dale Griffen

7Jun

Business, Facebook, Facebook Advertising, Local Marketing, Marketing, Social Media, Twitter

Branding is such a major facet of marketing and brand recognition. It’s about keeping a consistent and recognizable identity and ensuring the customer that they are getting what they have come to expect from such a great company. So how can social media help with such an important endeavor? The following is five steps to […]

Are You Using Keywords in Your Content Marketing?

By Dale Griffen

24Oct

Social Media, Uncategorized

Whether you know it or not, you most likely create ‘content’, and engage in ‘content marketing’ every day. With online channels that include websites, sales pages, blogs, articles, social media channels, mobile apps, newsletters, and email – the use of content and content marketing is unavoidable in the sales and marketing world. If you’ve ever […]

Relationship Marketing: Is It Working For You?

By Dale Griffen

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14Mar

Marketing, Social Media, Uncategorized

(This article is featured in the latest issue of Doctor’s Life Magazine. They have kindly allowed us to reprint this with permission. To learn more about Doctor’s Life Magazine and read the rest of this month’s terrific issue – click HERE) We’ve all heard sayings similar to: “people, not products, drive sales” or “people do […]

New Year, New You…New Marketing Strategy? Setting Business Up for Success in 2014

By Dale Griffen

3Jan

Marketing, Uncategorized

This article has been reprinted with permission from Doctor’s Life Magazine. To learn more about Doctor’s Life Magazine, please click here. A link to this entire issue can be found here. Before you know it the holiday season will be behind us. We will have enjoyed time with friends and family, decorated and undecorated for […]

Incorporating HIPAA into Your Practice’s Social Media Marketing

By Dale Griffen

23Sep

Healthcare Marketing, Social Media, Uncategorized

This article has been reprinted with permission from Doctor’s Life Magazine. To learn more about Doctor’s Life Magazine, please click here. It’s clear that social media is here to stay and that ALL businesses, including healthcare organizations, are currently using and will continue to increase their use of social media to connect with their targeted […]

What You Need to Ask Before Outsourcing Your Social Media Marketing Campaign

By Dale Griffen

15Jul

Facebook, LinkedIn, Marketing, Pinterest, Social Media, Twitter, Uncategorized

(This blog has been reprinted courtesy of Doctor’s Life Magazine CLICK HERE TO VIEW IT ONLINE). In my last two installments of “Your Social Media Prescription” we discussed “Social Media 101” – getting your online marketing efforts up and running, and “The Cost of Social Media” – showing you the pros and cons, as well […]

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