There is nothing worse than getting into the office and immediately feeling two days behind. Go on, admit it…you have felt like this more often than not. Is it because you are ineffective at your job? Nope. Is it because you have no time to get anything done? Nope. Is it because you don’t have […]
Read More5 Ways to Enhance Your LinkedIn Profile
10May
Depending on which way the wind blows, I’m always changing my mind as to what my favorite social media marketing vehicle is. Some days Facebook. Others Twitter. But if we take the good days with the bad, I am always a fan of LinkedIn. Marketing and branding using LinkedIn is such a powerhouse for both […]
Read MoreWhy Your Boss Doesn’t Understand the Value of Social Media Marketing
8May
Like me, I’m sure that you have an interest in social media marketing – whether active or passive. You are eager to learn more about how it works and learning the value it would have in setting your own marketing plan alight! You are seeing how your direct competition are using social media effectively and […]
Read MoreOk, I Understand the Power of Content Marketing – But Now What?
7May
There is absolutely nothing worse than having all of the passion in the world for something, but not knowing how to take that first step. In this case I’m talking about content marketing. Content marketing is a powerful aspect of your overall marketing strategy and something that will not only take your search engine optimization […]
Read MoreIt Takes a Village to Raise a Blog
6May
Like many businesses, you have been trying your hand at social media. You have been building your LIKES on Facebook, your connections on LinkedIn and your Followers on Pinterest and Twitter. You have been putting out updates on a regular basis: either quotes, statements, sharing pictures or video, or sharing articles that you think your […]
Read MoreRT This: The Power of Getting ReTweeted on Twitter
5May
Twitter has continually been one of the most mysterious and misunderstood marketing channels for many businesses. The speed of the information, the suitable content to share, the millions of users, the terminology: what does it all mean? Although with that said, I’ve seen many companies drastically change their opinion of Twitter in recent years. They […]
Read MoreFacebook Tagging: A Quick Way to Double Your Exposure
4May
Of all of the topics that I speak and write about, Facebook is the one I am asked the most about. As its popularity continues to thrive (aside from reports to the contrary) and grows and evolves, to many marketers it continues to grow more mysterious by the day. I’m always asked what my top […]
Read MoreYour Social Media Real Estate: And Why Your Competition Wants It
3May
Over the years, we have had many potential clients come to us in a flurry of panic over what was being said about them and/or their company online. People were bashing their service, putting down their products, plagiarizing their content and even discrediting their CEO. All of these clients were anxious for a quick fix […]
Read MoreFacebook Branding: What You Need to Know to Get Started
3May
When marketing your business online, branding is one of the key factors that you need to keep in the forefront of your mind. Keeping a consistent brand across all of your marketing collateral can help build not only a stronger overall brand, but also a synergistic marketing machine. So why is it when you throw […]
Read MoreKeywords: The Forgotten Piece of the Content Marketing Puzzle
25Apr
If you are interested in marketing your business online, I’m sure that you have seen the surge in articles heralding the importance of generating original content in addition to having a solid content marketing strategy in place. Having consistently updated content published on your site is crucial to getting more traffic from social media sites […]
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