We all know that putting together the definitive list of marketing tools is nearly impossible (and pretty daunting). There is just too much good information out there, not to mention that my team and I find new and exciting sites every day! Over the years I have been compiling a list of online marketing sites […]
Read MoreHealthcare Social Media: 20 of the Best Healthcare Marketing Websites
9Aug
The healthcare industry is one that The Go! Agency works with extensively. All areas of this field – from recruiting, hospital groups, medical facilities and clinics, to individual physicians and practitioners – are waking up to the power of social media marketing. With the Age Wave and Baby Boomers demanding better, cutting edge, state of […]
Read MoreOff-Site Social Media Marketing: 10 Ways to Market Your Profiles Outside of Facebook, LinkedIn and Twitter
9Aug
While going through numerous articles on social media strategies it dawned on me that there was a glaring omission: tactics on how to promote your social media profiles OUTSIDE of Facebook, LinkedIn and Twitter. While it may sound odd, cross marketing is an essential part of a successful social media marketing strategy (as well as […]
Read MoreHealthcare Social Media Marketing: Why Are You Waiting?
8Aug
It’s exciting to see more and more healthcare organizations buzzing about social media marketing over the past year. Social media marketing is such a wonderful way to connect with members of your target market (including your customers, referral sources, patients, and their families and caregivers). I’m happy to see healthcare organizations are beginning to adapt […]
Read MoreSocial Media for Nonprofits: Raising Awareness vs Raising Money?
7Aug
A topic that I am very passionate about is the idea of giving back. Whether it be by service, money or time – I believe that there is a lot of value in helping others. As helping nonprofits is a passion, one question that I have been asked is how do nonprofits truly harness […]
Read MoreI’m Private, But Social Media is Just So…Social. What Should I Do?
5Aug
First of all, I absolutely love this topic. Again and again I cover this as it is a concern for lots of professionals such as you and I out there. We see that members of our target market are using social sites like Facebook, Twitter, LinkedIn and YouTube like crazy…but how can I get involved […]
Read MoreWhat’s Trending on Twitter? Using Trends to Target Local Markets
26Jul
No matter what your skill level, it is safe to say that when you are trying to keep abreast of all of the activity taking place on Twitter help is always handy. Twitter itself offers many great features to help you make sense of their fast-moving landscape. Among these features are: suggested people to follow, […]
Read MoreWant to Market on Social Media? Do This First!
18Jul
A question I am asked again and again is how does the team at The Go! Agency come up with a social media marketing strategy for our clients. It’s one of those questions that I wish there was a direct answer to – as I know so many of you out there are eager to […]
Read MoreIncreasing LinkedIn Engagement and Credibility with Endorsements and Recommendations
17Jul
A large part of LinkedIn has to do with your reputation and how you are viewed by not only your peers, but also the masses at large. Credibility and visibility are two other factors that, when paired with a solid reputation, can make for not only a killer LinkedIn profile – but also a more […]
Read MoreIs Hootsuite Right For My Business?
16Jul
For many of you marketing your businesses on social media, you know there are many other tools you can utilize to effectively keep on top of your daily social media marketing commitments. Third-party tools are available for free, or a small charge, and can help you do everything from schedule posts to find influential people […]
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