One of the first steps for any small business is building a community around its brand. This is easier said than done for most, especially when your expertise isn’t marketing. No worries, I’ve got you covered with three audience-building tips every small business owner should know. Before we dive in, it’s important to know what […]

Online shopping has become a go-to source for many consumers over the years. Why? Because it’s so much easier to click a few buttons and have your new pair of shoes or furniture come straight to your door than it is to get dressed and maneuver a giant box into your car. Because of this, […]

Storytelling is the way into a person’s heart. Whether it’s a story of how someone grew a business or a fictional love story, great storytelling captures the attention of the reader. In marketing, it is just as important. You want your brand to leave a good impression on your audience and the way to do […]

Let’s talk about the concept of influencer marketing and how it has been one of the most transformative shifts in the marketing world. Social media is continuing to dominate the digital space and with the growing reliance on online personalities, brands have recognized the immense potential of influencer marketing. With this realization, the position of […]

Being a small business in a busy digital space can be challenging and intimidating. Your ultimate goal is to find a way for your brand to stand out above the crowd and in order to do this, you need to future-proof your marketing strategies. Future-proofing your brand means taking the necessary steps to keep it […]

Okay, creators, it’s time to gather ’round, sip on your favorite beverage, and have a little chat about the current state of the creator community. There’s no denying that we’ve all witnessed a significant shift in recent times, and it’s got me thinking: Are we heading in the wrong direction? Is everything about selling a […]

Happy holidays everyone! For many, this is an exciting time for memories, food, and gifts – but for marketers, this is the busiest time of the year. This is your last chance to reach your KPIs and boost sales before year-end, and to help you make the most of this month, we’ve put together a […]

E-commerce is highly competitive and when creating ads, it can seem like you’re a fish getting lost in the sea, but it’s all about capturing their attention and crafting the right message to find success in your advertising efforts. To make your brand stand out, you need to go beyond the ordinary and get creative. […]

LinkedIn has been the largest professional networking platform for years, and a few years ago, they introduced a new feature to help individuals and businesses improve their presence on the platform: LinkedIn Newsletters. If you’re wondering why you need a LinkedIn Newsletter, let’s take a look, shall we? You Establish Yourself as a Thought Leader […]

Pinterest is an often-overlooked platform that continues to stand out more and more in today’s social media landscape. And how has it become so unique? Ironically, by staying the same. Pinterest has stuck to its roots as a photo-based platform for years and continues to grow despite the short-form video boom. Even amid the push […]