Now that you’re determined to keep up with your social media goals, how do you actually do that? Deciding to stick with social media is a great first step, but it doesn’t necessarily position you to meet your goals. That’s why I’m going to explain how, exactly, you can make sure that you’re reaching your […]
Read MoreWhy You Need to Stick With Your Social Media Goals
6Feb
Was January your big month of social media? You were trying new things, posting consistently, but the results just weren’t what you were hoping for. Your messages aren’t blowing up on Facebook, and nobody has contacted you to compliment you on your witty status updates. It’s frustrating; I get it. But it isn’t license to […]
Read MoreWhat a Graphic Designer Can Do for Your Business
4Feb
You need a graphic designer—no ifs, ands, or buts. But what do you have them do once they’re hired on? Before you start sending job offer letters, it’s best if you figure out what your new employee will be doing. Since you don’t want to hire someone without having work for them to do, I’m […]
Read More5 Reasons Why You Need a Graphic Designer
30Jan
Visuals are a vital part of social media marketing. As humans, we’re not just lazy and refuse to read—our brains are hardwired to better retain visual information. So while we’ve established that you need a writer and even given a few suggestions about work you should have them do, none of that is going to […]
Read More6 Tools You Need for Your Podcast
28Jan
It’s one thing to decide that a podcast is right for your brand, but it’s another to actually start recording. I’ve already covered why you need a podcast. Now I want to get you creating relevant, well-produced content! Let’s review the six tools you’ll need to create a successful podcast! 1. Sound Proofing I don’t […]
Read MoreWhy You Should Release a Podcast
23Jan
I often talk with people who are surprised when I recommend that they start a podcast to develop their personal brand. And I get why: People think of podcasts as things for celebrities and comedians. But the reality is that creating a podcast is one of the smartest things you can do for yourself. Like […]
Read More5 Things to Have Your Professional Writer Work On
21Jan
Now that you know how important it is to hire a professional writer, what do you actually have them do? I hinted at a lot of writing tasks in my last blog post, but there are definitely some areas you need to have a writer work on more than others. Based on what I’ve seen […]
Read MoreHow to Get Started With Facebook Ads
14Jan
We’ve established why Facebook ads are so effective, but what are you supposed to do now that you know? For someone who isn’t familiar, the Facebook ad interface can be a little confusing. That’s why I’m here! My team and I have been using Facebook ads for years, and I want to use that expertise […]
Read MoreWhy Invest in Facebook Advertising?
9Jan
In 2017, advertisers spent almost $300 million in Facebook ads, and I’m sure you’ve had more than a few people suggest Facebook advertising to you. But why? What makes Facebook such an appealing platform for marketers? And, more importantly, why should your business already be advertising through Facebook? There are a number of reasons, and […]
Read MoreThe 4 Best Email Marketing Tools
7Jan
If you read my last blog post, then you already know what makes email marketing so important. You’ve decided that your business can benefit from email marketing in 2019, and kudos to you for making that call. Knowing why email marketing matters doesn’t give you the tools to make it happen, though, so I’m back […]
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