I often talk with people who are surprised when I recommend that they start a podcast to develop their personal brand. And I get why: People think of podcasts as things for celebrities and comedians. But the reality is that creating a podcast is one of the smartest things you can do for yourself.
Like with anything else, though, never just take someone’s word when it comes to handling your brand. Instead, let me explain exactly why creating a podcast is a step that you should be taking immediately.
People Are Listening
Podcast listenership has been growing for years with no signs of stopping, and it isn’t just for younger audiences, either. People at every age are listening to podcasts, which means that no matter who you’re trying to impress, there’s an audience waiting for you.
I’ve found it especially useful in trying to build relationships with colleagues. 70-72% of business owners with 100 to 500 employees are listening to podcasts, according to a study from Bredin. That same study found that 38% of small business owners are listening, which makes podcasting a valuable networking strategy for professionals.
It’s not as if people are only listening to one or two podcasts, either. On average, listeners have five favorite podcasts that they tune into regularly. You’ve got people who are listening and they’re looking for more than one podcast—so why aren’t you releasing one already?
It’s Not Impossible
The refrain I always hear is that making a podcast is just too hard. You don’t have the skills, the know-how, and you’re not sure what you’d talk about. And sure, it’s not going to be possible if you focus on how hard it’s going to be, but it isn’t that difficult when you start thinking proactively.
Equipment isn’t hard to come by, and there is no shortage of step-by-step guides to starting your own podcast. All you need to do is find something to say, and that isn’t even difficult if you’re really prepared to be an active contributor to conversations in your industry. Read about current topics to clue in on the conversations happening and give your listeners that information with your two cents added in.
Ultimately, you want to be driving these conversations, which is going to mean reading a lot of industry news and monitoring trends. Is that a lot of work? Sure, but it’s not something that’s unattainable for you, and the benefits are significant.
You Can Be a Person
When your business releases content, it indirectly reflects on you and your values. But only with something like a podcast can you show your audience exactly who you are and what matters to you. It’s your chance to build a brand outside of your business, one that is entirely contingent on what you personally bring to the table. That’s a lot of pressure, but it’s also freeing!
You get to talk solely about what interests you about your industry, and people are going to see a real person behind it instead of your business. This can go a long way in humanizing both your personal brand and your business and lends a lot of credibility to both. Audiences respond best to actual humans, so show them who you are and why you’re relevant!
Now that you understand why podcasts are so valuable to your personal brand, it’s time to get to work. Start investing in your podcast! I’m sure that if you put the effort in, you’ll see great results!
Do you want a little help getting your podcast started? Just schedule your free consultation with The Go! Agency!