It should come as no surprise that client reviews are crucial to building your credibility with prospective clients and consumers. Let’s not forget that they also are a major help in converting those prospects into paying customers. These first-person accounts speak volumes as to the quality and value of your products and/or services. For over […]
Read MoreHow to Maximize ROI With Online Reviews: A Quick Start Guide
16Mar
Working with tight marketing budgets is not a new trend: it is something that business professionals have been dealing with forever. No matter if you have an endless marketing budget or a tight marketing budget, ROI is something that must be consistently monitored based on key performance indicators (KPIs). One of the tricks of the […]
Read MorePositive Influences: The 3 Types of Social Media Influencers
27Jan
In our previous blog, we explained the basics of influencer marketing. Now that you know what it is and why you should do it, let’s discuss the kinds of influencers available. We will mostly be referencing Instagram, as that is a very popular platform for influencer marketing. One quick note before we dive in to […]
Read MoreThe Ultimate Social Media Questionnaire
13Jan
Are you ready to market your brand on social media? Before you set up your first profile, you need to ask yourself some questions. Social media marketing is more than just spreading the word: it’s about connecting with your customers. You must carefully consider your approach We’ve gathered the top twenty questions you need to […]
Read MoreYour Marketing Checklist for January 2020
23Dec
There’s a lot going on at the start of a new year! When January rolls around, you’ll probably still be recovering from the holidays, which puts you in a bad position for kicking off your 2020 social media marketing. That’s why I’m here! I’m sharing my marketing checklist that’s going to get your business off […]
Read MoreHow to Create Business New Year’s Resolutions
16Dec
A lot of people use the new year as an opportunity to get into some good habits — and that’s great! The only problem is that less than half of those resolutions actually happen. So while I’d like to say that you should set these kinds of resolutions for your business, the truth is that […]
Read MoreThe Top 5 Holiday Content Marketing Tips You Need To Know
9Dec
Content marketers and designers love the holiday season. Unlike the lazy days of summer, there is more than enough inspiration to go around for email marketing, social media, blogging, and any other form of content marketing you can think of. There’s just one catch – there are just so many great ideas out there, there’s not enough […]
Read MoreGiving Back as a Local Business
2Dec
It’s great to see companies like Amazon give away $100 million in a period of five years, but that just isn’t possible for smaller, local businesses. And that’s fine! You can still give back to your customers, employees, and community without ten figures in annual profit. You may even have an advantage, since it’s easier […]
Read MoreHow to Make the Best Holiday Unboxing Video
28Oct
Gifts don’t just go under the tree anymore! Unboxing videos have taken the world by storm, with over one-third of millennials watching. Something about seeing a product opened for the very first time gets customers excited, and it makes it easier for them to imagine purchasing from you! Once you’ve decided that an unboxing video is […]
Read MoreBlack Friday or Cyber Monday: Which Should You Choose?
21Oct
In 2018, there was a staggering $13.9 billion on Black Friday and Cyber Monday alone! It’s tempting to dive in and say you’ll make marketing campaigns for each of them, but promoting your business for both of these high-traffic days is just going to set you up to fail. Every business owner knows that trying […]
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