For some professionals, social media marketing just doesn’t seem like a useful tool. Legal professionals took a bit of time to get on board. After all, it almost seemed unethical to be on Facebook, Twitter, and Instagram. Their whole career is about privacy and confidentiality after all. Well, now a mass majority of lawyers represent […]
Read MoreWhy Social Media Marketing Is A Two-Way Street
4Oct
What is the goal of social media marketing? The same as any marketing – brand promotion and awareness- right? On the macro level of things, sure. But when you take a closer look, it’s more about communication. Sales, ROI, and all that jazz comes a bit later. Social media has become the front line between […]
Read MoreHow To Make Your Customers Social Media Stars
27Sep
Let’s face it. You can’t have close and personal connections with every single person that reaches out to your brand on Facebook, Twitter, and Instagram. However, every now and again, some companies make selected customers genuinely happy by giving them some virtual fame. How exactly can you help customers feel special? Check out the following […]
Read MoreIs Your Business Ready For Chatbots?
26Sep
Well, we’re in 2016, and there are no flying cars or robot butlers yet. But, we’re getting there. The concept of chatbots is a big step forward for both technological advancements and social media marketing. There has been a lot of buzz around these talkative programs lately, and the hype is only rising. So, here’s […]
Read MoreIs Your Social Media Marketing Speaking A Different Language?
25Sep
Does it seem like you’re speaking a different language than your customers? You actually might be! I’m not saying you accidentally wrote your Facebook updates in Japanese, but perhaps you’re not speaking the way your customers like or understand. Social media, in a nutshell, is about two things – communication and community. As such, you’re […]
Read MoreIs Your Business Ready For These Social Media Updates?
14Sep
Social media marketing is all about a friendly back-and-forth conversation between brands and customers. Companies need to send out a healthy dose of content onto their platforms to achieve the friendly and potentially sales-boosting engagement we all hope for. While there is a ton of ideas out there, there are particular posts that are reserved […]
Read MoreAvoid These 7 Instagram Mistakes At All Costs!
11Sep
Despite Instagram’s garish logo change, it is still one of the most popular social media platforms around. Marketers need to learn how to use this site as well as Facebook and Twitter due to its high volume of daily visitors. That being said, Instagram isn’t just a clone of pre-existing platforms. It has a unique […]
Read MoreEvergreen Content VS Dated Content: What’s The Big Difference?
3Sep
Did you know that Apple is going to reveal iPhone 7 soon? That may be news at the time of this article’s publication, but in maybe a month or just a few weeks, that sentence will have dated this whole article. In a year, we’ll be getting ready for iPhone 7S, or whatever version Apple […]
Read MoreAre You Fluent In Instagram? Insta-Terms You Need to Know
22Aug
Social media and the internet had a certain impact on language. We have become quicker, shorter, perhaps even more impatient. Regardless, tools such as acronyms and hashtags gave us new ways to communicate, much like shorthand did decades prior. Above all other social media platforms, Instagram takes this to a new level. Instagram brings a […]
Read MoreEmojis – :) or :( ? What A Smile Says About Marketing
20Aug
A long time ago, someone very clever saw a colon and a parenthesis next to each other, turned their head, and saw a smiley face. That was the beginning of what we now call Emojis. Now, we see these little images on text messages, emails, and social media posts every day. They have fully integrated […]
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