To really make it in the social media universe, you need to establish yourself on the most popular platforms. Becoming a user of many accounts is a great idea, but easier said than done. To truly take care of social media, your business will need one of the following: – Facebook – Twitter – LinkedIn […]
Read MoreThe Power of “Local”
9Jun
Sure, social media is about connecting to people far and wide, and you can spread your word to the other side of the planet with the right tools. However, for some businesses, your success is right in your backyard! No, we’re not talking about those squirrels running around in your garden bed, but rather your […]
Read MorePutting “Live” Back into Conversations
8Jun
In social media, an “instant response” is a highly sought after concept for businesses. On Facebook, pages will be rated on how quickly their response time is to a message. We’re told to reply to everything if possible. The pressure is on to be quicker, more precise, and we need to have a smile while […]
Read More3 Easy Ways to Stay with the Times
7Jun
There’s a good reason journalists have flocked to social media, it’s always current. For its success, it has to be always updated and fresh. The same applies for its users. With things so connected now, news gets older quickly. What’s happening today will be old news by tomorrow because people have access to things as […]
Read MoreThe Domination of Social Media
6Jun
It seems that we have an interesting relationship with social media. Sure, we get our news, connections, entertainment, and business advertisements through these intuitive websites, but in the same breath we’ll complain how our lives are being dominated by technology. Maybe people are addicted to these websites and the screens we view them on. Yet […]
Read MoreNew Tools of Trade
5Jun
Okay, so say you’ve finally decided to sign up for social media and you have some fresh accounts. For starters, you’ll most likely have a Facebook page, Twitter account, and maybe a LinkedIn account. You might start the first few weeks strong, one to two posts a day, sending out really engaging content to the […]
Read MoreNine Reasons Why Your Brand Should Be on Instagram…Like Now!
12Jan
If your company is not active on Instagram, then today is the day that you need to reconsider your decision! Current Instagram users can experience a plethora of positive outcomes for their business – many of which you may be surprised to hear about. To start off, let me tell you just a little bit […]
Read More8 Instagram Marketing Ideas to Get the Ball Rollin’
12Jan
If you have already been marketing your company on Instagram, I’m sure that by now you have seen the powerful engagement that your posts can get. In many cases (or, let’s be honest, most cases) your engagement is probably way higher than that of your Facebook Page posts. But…maybe you are missing a couple of […]
Read MoreWhat’s Right and Wrong? Instagram Do’s and Dont’s
12Jan
There is nothing worse than using a new marketing tool to reach more members of your target audience with your message…and then suddenly finding out that you have been barking up the wrong tree the whole time. As so many of us are new to the game of Instagram for business marketing, there definitely is […]
Read MoreThe Year is Over, Now What? Your Social Media Strategy for 2016
8Nov
It’s that time of the year again. The holiday season brings lots of joy to many…but for the marketing professionals out there, this marks the time when the plans for the upcoming business year need to be presented. What is the monthly plan? What is the annual budget? What changes will be made? What are […]
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