by Forbes Agency Council | Expert Panel  When virtual reality and augmented reality technologies first appeared on the scene, consumers were excited about the possibilities. While VR/AR tech is still evolving, many of the futuristic applications people imagined have yet to manifest. Those that have been brought to life are popular among certain communities of […]

by Forbes Agency Council | Expert Panel  If you go looking for tips on how to tell a great story, you won’t have to search very far or wide. There are millions of different pieces of advice out there on storytelling. Many are valuable and sound, but most of them reiterate the same basic concepts: […]

by Forbes Agency Council | Expert Panel  With the creator economy exploding and social media fans becoming more aware of its lucrative potential, quality user-generated content may not be free for brands to use much longer. In the burgeoning world of paid fan content, merely having their work showcased by a brand online might not […]

by Forbes Agency Council | Expert Panel  Every startup today needs to leverage marketing technology to be able to grow, scale, build strong customer relationships and keep up with competitors. However, not every startup has a huge marketing budget, and most can’t afford to spend those dollars on consulting fees and solutions that may not […]

by Forbes Agency Council | Expert Panel  The options for reaching consumers through marketing and advertising increased dramatically with the rise of the internet. Subsequently, conventional advertising outlets such as print publications, newspapers and direct mail have fallen out of favor among many brands. Although it is true that digital campaigns often allow companies to […]

by Christopher Tompkins | ENTREPRENEUR LEADERSHIP NETWORK CONTRIBUTOR The first thing you should do when you begin a new business enterprise is create your company’s digital identity. Essentially, think about all the places where you will want your future marketing campaigns to lead customers: your website, your Google Business listing and your social media. You’ll […]

by Forbes Agency Council | Expert Panel  An explainer video is an excellent way to introduce potential customers to your company or a new offering. The goal of an explainer is to explore a problem your product or service solves, then show viewers why they need it and why they should choose your brand over […]

Picture this: You onboard a new client, the contract is signed, the deliverables have been negotiated and you think you’ve given yourself and your team a fair amount of lead time on producing their content. Then, all of a sudden, a surprise element takes place — a trade show, book deal, a spot on a […]

by Forbes Agency Council | Expert Panel  Editorial calendars help ensure a smooth execution of the content strategies communications teams work hard to create. However, when the time frame for producing a specific piece of content extends well into the future, key details and necessary next steps may be neglected or forgotten along the way. […]

by Forbes Agency Council | Expert Panel  One big key to generating results with an influencer marketing campaign is ensuring that the influencer’s fan base and the content shared align with what the brand stands for and what it is trying to achieve. So, before they can leverage the power of an influencer, brands must […]