by Forbes Agency Council | Expert Panel
If you go looking for tips on how to tell a great story, you won’t have to search very far or wide. There are millions of different pieces of advice out there on storytelling. Many are valuable and sound, but most of them reiterate the same basic concepts: Be authentic, know your audience and draw them in with an emotional hook.
While those are indeed useful bits of conventional storytelling wisdom, people who work in the fast-paced world of marketing and advertising and make a living out of telling stories that provoke thoughtful action have likely attained some more unusual perspectives on what makes a great story.
Below, ten members ofshare surprising things they have learned after years spent building narratives that resonate with target audiences. See how they’ve put these unexpected lessons to work in their careers—and how you can do the same.