by Forbes Agency Council | Expert Panel
When virtual reality and augmented reality technologies first appeared on the scene, consumers were excited about the possibilities. While VR/AR tech is still evolving, many of the futuristic applications people imagined have yet to manifest. Those that have been brought to life are popular among certain communities of early adopters, but the widespread use of VR and AR hasn’t quite taken off—except in the realm of advertising, marketing and PR.
Agencies and in-house marketers and advertisers are experimenting with VR and AR in unique ways that promise to change the landscape of advertising, marketing and PR over time. What does this mean for those working in this space? Here, 11 experts from Forbes Agency Council share different ways they envision the VR/AR evolution playing out in the world of marketing, advertising and PR in the near future.