We’ve finally reached a point where big companies are recognizing social media and as such, a big question is raised. Just how much of a marketing budget should go towards social media prospects? For the casual social media user, cost is never usually an issue. However, businesses need to take cost into consideration, whether it pertains to social […]
Read MoreThe Year is Over, Now What? Your Social Media Strategy for 2016
8Nov
It’s that time of the year again. The holiday season brings lots of joy to many…but for the marketing professionals out there, this marks the time when the plans for the upcoming business year need to be presented. What is the monthly plan? What is the annual budget? What changes will be made? What are […]
Read MoreThe Value of Ongoing Social Media Marketing Education
22Sep
Lifelong learning is not necessarily a new trend. As a business owner, marketer, sales person, whomever – in this fast moving world, it is impossible to survive unless you are able to be malleable and learn new things on a regular basis. I find this attitude applicable to how a business views social media marketing. […]
Read MoreSocial Media Zen: 3 Mantras to Get You On Your Way
27Jul
You are using social media to market your business. You are engaging every day, meeting new connections, finding new business, and starting exciting discussions. There is so much going on at times that you feel a bit overwhelmed, but are still eager to keep learning. But, after a while, you begin to slip. You start […]
Read MoreIncrease Social Media Engagement: 10 Ways to Optimize Your Social Media Content
22Jun
Attempting to master social media marketing can be both confusing and overwhelming at times. Keeping track of all of the latest changes and trends, while trying to implement all of the newest tips and tricks can be challenging for a busy company. When it comes to social media, the nucleus of all engagement is content. […]
Read MoreTag, You’re It! The Importance of Tagging in Social Media Engagement
16Jun
If you are executing social media marketing campaigns for your company, the odds are that you are encountering a foreign language. Not necessarily a foreign language in terms of continent, but in terms of social media lingo. Social media lingo is one of the biggest barriers to entry for many companies. Learning a whole new […]
Read MoreWhat Does an Editorial Calendar Mean for Your Social Media?
18Nov
I am a huge supporter of taking the time to create a plan when you have business goals that you want to achieve. Plans save time and money in the long run, simple as that. And this holds true for your social media marketing efforts as well! Two great examples are diets and road trips. […]
Read MoreRelationship Marketing: Is It Working For You?
14Mar
(This article is featured in the latest issue of Doctor’s Life Magazine. They have kindly allowed us to reprint this with permission. To learn more about Doctor’s Life Magazine and read the rest of this month’s terrific issue – click HERE) We’ve all heard sayings similar to: “people, not products, drive sales” or “people do […]
Read MoreNew Year, New You…New Marketing Strategy? Setting Business Up for Success in 2014
3Jan
This article has been reprinted with permission from Doctor’s Life Magazine. To learn more about Doctor’s Life Magazine, please click here. A link to this entire issue can be found here. Before you know it the holiday season will be behind us. We will have enjoyed time with friends and family, decorated and undecorated for […]
Read MoreSummer’s Over – Is Your Holiday Marketing Plan Underway Yet?
4Sep
Halloween. Thanksgiving. Christmas. New Year. Valentine’s Day. Easter. What do all of these holidays have in common? They are wonderful marketing opportunities for your business. While some of you may already be sighing, thinking that “aren’t these commercialized enough?” My answer: absolutely! But that is not what my sentiment is here. This is not about […]
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