If you’re reading this, you’ve probably already given Facebook ads a shot. How did they go? What I generally hear is that the first ads were okay but a little lackluster, and definitely not as impactful as you’d been hoping. I hate to be the one to tell you, but the issue probably isn’t with […]
Read MoreHow to Advertise Your Local Business on Facebook
6Mar
You know more about Facebook ads than the average social media marketing bear, but how do you bring all of that together? After all, just knowing what an engagement ad does isn’t enough to get major attention on your posts! Don’t worry, I’m here to explain what you need to do to have a successful […]
Read MoreA Guide to Facebook Ads for Your Local Business
4Mar
You don’t know enough about Facebook ads. It doesn’t mean that you’re not a great business owner, but I’ve spoken to enough local businesses to know that there’s a lot of confusion out there about what exactly Facebook ads are good for. No, you don’t just put “Buy from my business!” over a stock image […]
Read MoreHow to Get Started With Facebook Ads
14Jan
We’ve established why Facebook ads are so effective, but what are you supposed to do now that you know? For someone who isn’t familiar, the Facebook ad interface can be a little confusing. That’s why I’m here! My team and I have been using Facebook ads for years, and I want to use that expertise […]
Read MoreWhy Invest in Facebook Advertising?
9Jan
In 2017, advertisers spent almost $300 million in Facebook ads, and I’m sure you’ve had more than a few people suggest Facebook advertising to you. But why? What makes Facebook such an appealing platform for marketers? And, more importantly, why should your business already be advertising through Facebook? There are a number of reasons, and […]
Read MoreThe Essential Guide to Facebook Ad Split Testing
29Oct
As you plan your Facebook marketing strategy, how do you decide between one image style or another? Or find out what sort of ad copy your leads prefer? You could guess blindly, but you’ll be better off with split testing. Split testing (or A/B testing) is the practice of sending out different ads to different […]
Read More3 Actionable Tips for Making Holiday Canvas Ads
15Oct
If you’ve been keeping up with your social media marketing strategy, you’re probably pretty familiar with Canvas (AKA Instant Experience) ads. These full-screen Facebook ads are optimized for mobile devices and have pretty much become a staple for businesses looking to get their messages out to mobile users. Even if you’ve been working with Canvas […]
Read MoreYour Metrics System: How to Track Results
26Sep
You’ve done it! You created and survived your holiday marketing campaign! While it would be nice to revel in the feeling of accomplishment, you’re not done yet. “But the campaign was a success!” You say, “we earned so much money! What’s left to do?” Nothing much . . . only determining if your campaign […]
Read MoreTarget Acquired: Tips for Finding Your Audience
5Sep
On your mark . . . . Get set . . . . WAIT! I have seen so many marketing campaigns that feel like a pee-wee track meet: they are hastily organized, poorly attended, and all hell breaks loose at the sound of the starting pistol. Too much money, time, and effort are wasted marketing the […]
Read MoreYour Ultimate Holiday Marketing Strategy Checklist
3Sep
As the summer draws to an end, the kids go back to school, adults pack away their summer wardrobes, and everyone begins to settle back into the hectic autumn schedules. But something seems . . . wrong. It’s barely September, but suddenly we see Halloween decorations everywhere. Thanksgiving-themed wreaths abound. Turkeys and Santas have begun […]
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