For so many businesses in this increasingly overwhelming online climate, access to usernames and passwords can make or break your business. You have to login to do everything from transferring money from your bank account to paying your electric bill. At times I am actually amazed at how many login/password combos that I actually remember […]
Read MoreTwitter Lists: How to Create and Populate Them
11Jul
One of the best features of Twitter, but little used by Twitter newcomers, is the Twitter Lists function. If you want to get the most out of this popular site, this is a great way to target your marketing efforts while shaving valuable time off of your daily onsite work. Before you create your list […]
Read MoreWhat the Tweet?! A Quick Rundown of Twitter Terminology
9Jul
If you are new to Twitter, you will understand almost instantly that the Twitterverse has its own language and lingo. Even the fact that I used “Twitterverse” in that first sentence speaks volumes about the learning curve for newbies. To help you climb this terminology mountain, my team and I have assembled a quick glossary […]
Read More“Hey, Your Links Aren’t Working!” – How to Avoid This and Other Social Media Pitfalls
8Jul
There is nothing worse than being called out by your target audience for a broken link, mis-spelling or grammatical mistake on one of your social media updates or profiles. The obvious way to avoid this would be to proof-read and double check all of the links and content before you post. But what happens when […]
Read MoreUsing Advanced Searches on LinkedIn: 7 Areas of Focus
3Jul
As you get more familiar with social media marketing, you will find that you want to find new and exciting ways of finding information – in a quick and easy fashion. Beyond this, you want to be able to find the EXACT results you are searching for, not a bunch of unrelated information. Of all […]
Read More“Ugh! How Do I Change My Twitter Settings?!” We’ve Got You Covered…
2Jul
Once you have created your Twitter account and tried your hand at branding your profile picture, cover image and background – you will need to come to terms with the administration panel on the backend of your Twitter account. While the words “backend” and “admin panel” can make be a bit off putting, in reality […]
Read MoreTwitter Branding Setup: How to Create Unique Branded Visuals on Twitter
1Jul
In may last post I shared with you the best ways to first setup your Twitter account – including registering your first account, choosing your unique username, filling in your bio and authenticating your account with your email address. Now I want to move onto the next topic: getting your branding and visuals in order. […]
Read MoreHow to Setup a Twitter Account to Market Your Business
28Jun
When marketing a business on social media, Twitter tends to be the last choice for many companies. Why? Mostly because it tends to be a completely foreign territory. It doesn’t look like any other site. It has a messy interface. The information comes so fast. It seems far too daunting for someone who doesn’t understand […]
Read MoreHow to Schedule a Status Update on Your Facebook Business Page
27Jun
Automation is one of those subjects that kicks up the dander with some some social media marketers. In some cases, I’m one of those marketers – rolling my eyes at obviously automated responses. But in other cases, I think they are absolutely fine. Here’s why. My rule when it comes to social media automation, is […]
Read MoreFacebook Page Creation 101: The First Steps to Get Started
26Jun
If you have not already created a page for your business on Facebook, then today is the day! You’ve probably been kicking around the idea for some time now and are ready, but maybe you are so unfamiliar with how Facebook works that the whole process is extremely daunting. That’s where I come in. I […]
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