Marketers, let’s be real. Time is our most valuable commodity. We’ve got campaigns to create, data to analyze, and trends to keep up with, all while trying to squeeze in some coffee breaks.  Fortunately, there are some fantastic Chrome extensions that can help us get more done in less time. Check out these five must-have […]

The reason that so many otherwise great local businesses fail on LinkedIn is that they’re not really sure what to do. They see Google publishing white papers and Wal-Mart rolling out national promotional campaigns, and they’re not really sure what their role is on the platform. Here’s your answer — let’s catch you up on […]

What is a social media audit? Don’t let the word “audit” intimidate you. A social media audit is simply an analysis of your social media profiles undertaken to determine what parts of your social media marketing strategy are and are not working. You look at all of your social media accounts and profiles to figure […]

No one should settle for “meh” when it comes to social media marketing companies. We aren’t afraid to say that some of those companies just can’t hack it. The problem is they make the rest of us look bad in the process. So in order to save you a lot of time and money, as […]

Too many novice social media marketers focus on the wrong metrics when measuring the success of their social media campaigns. While it’s nice to get a lot of likes on your posts, they aren’t worth much on their own. Don’t mistake popularity for validation when it comes to your brand’s goals. In fact, don’t mistake […]

On your mark… Get set… WAIT!  I have seen so many marketing campaigns that feel like a pee-wee track meet: hastily organized, poorly attended, and all hell breaks loose at the sound of the starting pistol. Too much money, time, and effort are wasted marketing the wrong message to the wrong audience. It’s hard to […]

In today’s world, simply advertising to your audience is no longer enough to make an effective marketing strategy. Consumers are looking for a deeper connection with brands and want to know the stories behind the products and services they engage with. That’s where storytelling comes in. Storytelling is an essential component of branding that can […]

Branding is more than just a logo or a catchy slogan. It’s about creating a unique identity for your business that resonates with your audience and sets you apart from the competition.  Let’s look at four components of strong branding.  Brand identity – This includes your company name, logo, tagline, and other visual elements that […]

Social commerce is a term used to describe the intersection of social media and e-commerce, where customers can browse, purchase, and share products directly from social media platforms.  With the rise of social media, businesses are recognizing the potential for using social commerce to reach new customers and increase sales.  In this blog, we will […]

Virtual reality (VR) has rapidly emerged as a powerful tool for engaging audiences in immersive experiences, and many brands are beginning to recognize the potential for using VR to build communities of loyal customers.  By creating virtual reality worlds, brands can provide unique and interactive experiences that are unlike anything else in the marketplace.  Here […]