Just when you thought you had finally made sense of the new layout changes Facebook has introduced over the past months, they go and introduce even more! The difference this time is that the focus of the changes is not your personal profile – it is your Facebook Page: where you market your business to […]
Read MoreLinkedIn Showcase Pages: A Major Change to Your LinkedIn Company Page
14Apr
If you have been keeping up with the content I share here on our blog, as well as on my radio show “The Social Marketing Academy”, you will know that I am a huge proponent of the power of using LinkedIn to promote and brand your business online. The sheer number of possibilities available to […]
Read MoreOwn a Fitness-Related Business? Avoid These 6 Social Media Marketing Mistakes!
19Mar
With all of the information out there about social media, it is tough to know what to pay attention to and what to take with a grain of salt. Yet even with all of this information, we all still make our fair share of mistakes when executing our social media marketing campaigns. As the owner […]
Read More15 Tips to Bring Your Facebook Page to Life: Part 3
9Sep
So far we have covered 10 ways of enhancing your Facebook Page marketing by enchanting, engaging, educating and entertaining your audience. Now we are going to round off this topic with the final 5 ways to make your Facebook Page work! 11. Where Is Your Target Market? On Facebook, many of your target consumers have […]
Read More15 Tips to Bring Your Facebook Page to Life: Part 2
6Sep
We have already gone through the first 5 ways of bringing your Facebook Page back to life, and now we are going to jump right into the next 5 things that you can change to make your page more engaging, more interesting and convert your “Likes” to “supporters”. 6. Tune Out the Chatter One the […]
Read More15 Tips to Bring Your Facebook Page to Life: Part 1
5Sep
When we ask our audience at both The Go! Agency and The Social Marketing Academy (our daily radio show), the overriding theme tends to be that many of you have created a social media profile/page/group….and nothing is happening. One of the largest sites that respondents focused on was Facebook, and in particular the Facebook Page […]
Read MoreSummer’s Over – Is Your Holiday Marketing Plan Underway Yet?
4Sep
Halloween. Thanksgiving. Christmas. New Year. Valentine’s Day. Easter. What do all of these holidays have in common? They are wonderful marketing opportunities for your business. While some of you may already be sighing, thinking that “aren’t these commercialized enough?” My answer: absolutely! But that is not what my sentiment is here. This is not about […]
Read MoreHow to Brand Yourself On Social Media Networks Without Spamming
29Aug
Since the day they cut the ribbon on the worldwide web, there have been people working hard on ways to spam you. Spam is marketing gone wrong and spammers are the much-hated scourge of the Internet – and the social media realm is no exception. Most users try hard to evade these spammy interactions. When […]
Read MoreWhy Isn’t Anyone Reading My Blog? Here’s How to Get Your Customers Interested
28Aug
So you have created a blog. A wonderful, action packed blog. You have poured much time, effort and probably a bit of cash in it to take it live. So now you sit back and wait for the traffic to flood in, right? “Build it and they will come” and all that. Unfortunately not. Well, […]
Read MoreShould Social Media Play a Role in Your Marketing Plan This Fall?
27Aug
As a relatively new subject for many businesses, there are many misconceptions about the social media universe and its impact on a business’s bottom line. As we are nearly shutting the door on summer and opening the window to the fall and winter months, I wanted to address one of these misconceptions in hopes that […]
Read More