The idea of influencing has changed quite a bit over the years. It started with following a creator and their fabulous life, and it has transitioned into creators not showing an ounce of their face and relying on aesthetics. I’m talking about faceless influencers. It’s interesting to see how faceless creators have taken a front […]

Content plays a key role in all aspects of digital marketing, so here are the top trends that are here to stay or becoming more relevant in 2024: AI Will Become a Focus Artificial intelligence has been the topic of discussion in the marketing world for some time now, but in 2024, its influence is […]

Let’s talk about something that’s not often discussed in our world of metrics and strategies: personal branding. Yes, you heard it right. Your personal brand matters just as much as the brands you promote. In fact, it might even matter more. Think about it. In a sea of LinkedIn profiles and X feeds, what sets […]

Personalization will only get more and more critical in marketing, and when it comes to email marketing, this is the place to get extra personal. Your subscribers have actively either purchased from you before or shown interest in your brand in some way. Compared to your audience on social media, your email subscribers are more […]

With smartphones never more than an arm’s length away, our society is constantly looking for quick and easy answers. This new behavior is the reason why marketers have begun giving attention to what are called “micro-moments.” Micro-moments are the brief, intent-driven interactions that your consumers take in their journey to either purchase your products/services or […]

As a small business, you’re constantly looking for cost-effective ways to increase traffic, nurture your customers, and improve ROI. Email marketing is the perfect way to do this. For years, email marketing has been a useful tool for brands everywhere. Even now, large companies that started small more than likely executed a successful marketing strategy […]

Before TikTok and Instagram could run, platforms like Vine and MySpace had to first walk and pave the way for modern-day social media. Believe it or not, TikTok and Instagram didn’t always dominate the social media world, nor did they start it. Before platforms such as Medium or Blogger, Tumblr was one of the main […]

When Twitter was founded in 2006, no one would have guessed that Twitter would become a main hub for creators, entrepreneurs, politicians, and celebrities to connect, debate, and grow businesses. We would all come to love that little blue bird because that little icon gave so many voiceless people voices. Throughout its lifespan, Twitter gained […]

TikTok continues to grow in engagement, advertising, and usage, even with the setbacks we have seen with government officials trying to ban the app in the United States. It continues to be a growing platform with commerce being a major focus in 2024. The app has proven to be a powerhouse for monetizing content, growing […]

Local community outreach is often overlooked as a marketing strategy, but in reality, it is a major part of whether a small business scales or fails. This is because when you build a strong relationship with your local community, it unlocks new opportunities and gives you access to different types of promotions. Community organizations such […]