Tag : video production

How to Create Quality Online Videos

How to Create Quality Online Videos

It’s hard to deny that video production is the future of online marketing. Once you’ve accepted that, though, what steps can you take to get your business working with this exciting new medium?

The good news is that there’s a pretty simple list of what you need to be successful! I’ll walk you through the kind of equipment and setup you’ll need to create videos that give you a good return on your investment!

Buy a Good Microphone and Camera
You need reliable, high quality shooting material to make a good video. It should go without saying, but I’ve seen enough static-y, grainy videos in my life to know that it doesn’t. I can respect pinching a penny or two, but only up until it affects the quality of the product.

Plain and simple: If your audience can’t hear you, you’ve failed. So don’t skimp on a microphone! You don’t need to buy a gold-plated recording device made for people like Adele, but you also probably shouldn’t go for the $20 camera on Amazon with two reviews.

Set Up Good Lighting
The hottest camera on the market isn’t going to make up for you sitting under a single, half-dead lightbulb. You need to make sure that you’re being illuminated from the front, and the light is being diffused so there isn’t a single beam of white on your face and nowhere else. Just make sure to check the video before you start recording so you’re not too dim or getting washed out!

Dress the Set
If you’re making this video for a medical supply company, it’s probably safe to say that the area should look clean and professional. Alternatively, a brewery might go with a more relaxed and less corporate setting for their video. It’s not about having a sterile environment; it’s more about matching your brand’s image.

That said, no video should look messy or disorganized unless you’re working it into a bit for the video. Even a relaxed, casual-feeling business should clear away clutter before shooting. Nobody wants to see carpet stains or messy desks while you tell them to buy from you!

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Invest in Video Editing Programs
When shooting any sort of video, you are going to mess up. A lot. And that’s fine, provided you have a way to edit the footage so there aren’t obnoxious, jarring cuts every 15 seconds.

Anyone who makes videos professionally will tell you that editing is by far the most time-consuming part of the process. There isn’t much to be done about that, but you can cut down on editing time by choosing reliable, intuitive editing programs. I’ve found that iMovie and Adobe After Effects both work well for our clients!

Write Out a Script
I cannot stress this enough—NEVER go in front of a camera without an idea of what you want to say. Even if it’s a pre-recorded video, that’s just going to make it harder to edit down the line and lower the overall production value of your video.

How much you need to prepare depends entirely on you. I’ve found that I work best when I have a written plan of the areas I want to discuss, but not necessarily a word-for-word dictation of what I need to say. That said, I’ve known plenty of successful people who need that specific script, and that’s fine. Play with it a little, see what works for you, and never go in under-prepared!

Make the Investment
It seldom feels good to spend this kind of money, but if you put the effort into producing quality videos, you’ll find that it’s well worth the investment. You don’t have to buy all of these today, but start researching so you can make an informed choice and release great video content!

Do you have any lingering questions about producing video content? Set up your free consultation with The Go! Agency!

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Why You Need Video Production in Online Marketing

Why You Need Video Production in Online Marketing

The future of marketing is video! It’s a claim you’ve probably heard before, but what are you doing to get ready for that future? If you’re not working video production into your online marketing strategy, you’re falling behind!

Before we get too far into this, let’s clear out the air of skepticism. 82% of Twitter users are watching video content, 45% of people watch more than an hour of Facebook or YouTube videos a week, and 87% of online marketers use video content. Are we all on the same page? Great.

Now, I’m going to show you exactly why you need to start pumping out video content if you want to stay relevant in digital marketing!

Video Grows Brand Recognition and Trust
Trust is the foundation of all good marketing. If your audience doesn’t trust you, there’s no way they’re going to work with you. Video can place a human face on your brand’s message, which makes you infinitely easier for your audience to relate to and find common ground with.

It’s why popular YouTubers are now celebrities in every meaningful sense of the word, and news outlets are emphasizing video content. Even promotional content, which consumers fear above all else, is 57% more likely to result in a sale when presented as a video!

Video Content Increases Sales
Don’t just think of videos as online ads, though—consider how they can directly make an interested user buy your products or services. Oftentimes, the thing that holds back a potential customer is uncertainty with what they’re getting.

Sharing a product video on your landing page or releasing how-to content that shows viewers exactly what they can get from your business, which makes them more likely to buy from you. For businesses working in the electronics or jewelry industries, these tactics are particularly effective since you’re selling higher-price items!

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Video Can Improve Your SEO Ranking
SEO is a complicated and ever-changing creature, but there are a few constants among the algorithm changes, one of which is that video content consistently boosts rankings. Why? The longer that visitors stay on your page, the higher your SEO ranking, and a video guarantees that they’ll be on your page for at least the length of the video (provided it’s well-made)!

Of course, quality does play a role in how much a video boosts your SEO. But if you have an interesting title and description and link back to your website, you’re in good shape to improve your ranking with video content!

Video Makes Explanations Simpler
Are changes underway at your company, or are you offering a new product/service? Then video offers you a unique way to share information with your audience in a way that’s conversational and easy for them to understand. 98% of users have watched explanation videos to learn about new offerings from a business!

If you’re trying to inform your audience about an issue in your industry, producing a video is your best bet. Complicated ideas can be easily muddled via text, but they’re much easier to understand when presented in natural-sounding conversation. So rather than write a 2,000-word blog about your complicated topic of choice, make a five-minute video that people will actually watch!

Start Recording
There’s really no question about whether or not video is essential for good marketing; the only question is whether or not your business will use this tool. Text and photos have their place in online marketing too, but skipping video simply isn’t an option anymore! You’ve got plenty of information and statistics here, so there’s no excuse not to join the 21st century in marketing!

Would you like to talk about what video can do for your business? Schedule your free consultation with The Go! Agency!

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