Running a small business can be a daunting task. When you add marketing to your other duties, it almost seems impossible, right? Whether you’re trying to create a business empire from scratch or just trying to maintain the day-to-day, being in charge of a company is not easy!
There’s a good chance that if you’re running your own business, you’re probably trying to maintain your social media accounts on top of everything else. If this is the case, you might not have the time, energy, or resources to promote yourself in the right way. Who has time to bother with Facebook, Twitter, and Instagram? As tough as it can be to fit social media into a packed schedule, it’s essential for any business to grow. Social media marketing has the strength to bring even a small local shop increased online visibility. How do you start? Check out these steps:
1. Invest in update management software. A busy business owner can’t be bothered with spending several hours crafting content, posting, sharing, and liking. You will need help! A variety of programs are available to help you master social media marketing. Whether it’s Hootsuite, Buffer, or Onlypult, the right software can make social media management easier.
2. Engaging content. You need social media marketing, but you need GOOD social media marketing. The right content will attract customers to your page, but the wrong content will repel them.
Find out how you can get your customers to create engaging content for you here.
3. Moderate promotions. Small businesses can use Facebook, Twitter, Instagram and other platforms for many different reasons, but you want to make sure to promote specials, happy hours, sales, events, etc. That being said, don’t forget to add other content into the mix. Don’t make your social media marketing presence solely about sales!
4. Promote in real life. Make sure people know about your online presence when they visit your store. Whether you run a restaurant, retail shop, or another small business, have “Follow Us!” signs up and offer exclusives that can’t be found anywhere other than Facebook, Twitter, etc.
5. Advertising. The biggest disadvantage a small business has is, well, it’s small. Because of this, it might be a little harder to get the word out about your brand than say, Coca-Cola or Chevrolet. That’s why it’s important that your message stands above the rest by investing some money into Facebook and Twitter advertising. Advertising has become an absolute must for companies trying to increase brand awareness and online visibility. The results are quickly visible, but a thought-out strategy is necessary.
Today’s small businesses have a special edge with social media marketing. Facebook, Twitter, and Instagram can help strengthen your online presence, professional status, and customer relations.
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