With all of the importance companies are beginning to place on social media, it’s imperative to stress the right aspects of your business. When we speak with potential clients at The Go! Agency, we find that many times their focus is not on their message, but on the return they can expect. While I think […]
Read More4 Visual Elements You Forgot to Add to Your LinkedIn Profile
6Nov
I was recently holding a training class at our office and while I was going through the process of explaining how to setup your LinkedIn profile for networking success, there was a key aspect which surprised the class: that you can add files, links and videos to your profile! As these business owners were surprised […]
Read MoreLong-Form Posts on LinkedIn: The Secret to Building Visibility and Credibility
4Nov
LinkedIn has long been one of my preferred social media networks due to the fact that if if you are interested in targeting professionals in your preferred market, it truly is second to none. If you are new to LinkedIn, you will quickly find that the more you dig into the site, opportunities will present […]
Read MoreAre You Using Keywords in Your Content Marketing?
24Oct
Whether you know it or not, you most likely create ‘content’, and engage in ‘content marketing’ every day. With online channels that include websites, sales pages, blogs, articles, social media channels, mobile apps, newsletters, and email – the use of content and content marketing is unavoidable in the sales and marketing world. If you’ve ever […]
Read MoreThe Go! Agency: Celebrating 5 Years of Excellence!
24Oct
I am so proud to announce that The Go! Agency has reached an important milestone…five years of excellence in online marketing. Since the firm launched in 2009, we have developed a skilled team of professionals whom have helped hundreds of clients around the globe reach online marketing success. To celebrate this anniversary, we have news […]
Read MoreThe Power of Video for Marketing Your Assisted Living Facility
25Apr
If you are marketing your assisted living facility, it goes without saying that you are constantly trying to come up with new ways of engaging your target market with news about your facility. But with budgets getting tighter and time slipping through your fingers, how are you going to innovate your process to attract more […]
Read MorePinterest and Its Marketing Value for Assisted Living Facilities
24Apr
When you are trying to gain more online visibility for your assisted living facility, it seems like there is a new tool popping up everyday that you “must” pay attention to. Facebook. LinkedIn. Twitter. YouTube. Google+. And now Pinterest. Pinterest is the latest (and greatest )tool in your visual marketing arsenal. If you have been […]
Read MoreTwitter for Home Health Marketing? Absolutely!
23Apr
For many home health agencies, Twitter continues to remain a bit of a mystery. This fast moving medium tends to be a bit off-putting to marketers at these companies as they can find it hard to reconcile the amount of effort to the measurable results. Is it really worth it? If you had asked me […]
Read MoreLinkedIn Results: What Your Home Health Agency or Assisted Living Facility Can Expect!
22Apr
If you have been following our blog or our related daily national radio show (The Social Marketing Academy), you know that I am an absolutely MASSIVE proponent of the powers of marketing your company on LinkedIn. This vibrant and highly active professional social networking hub can offer so many positive outcomes to your business that […]
Read More5 Common Facebook Mistakes Made by Home Health Companies
21Apr
When it comes to Facebook, it really does take more than simply creating an account and watching the leads, referrals, and clients come pouring in. The site just isn’t suited for the “build it and they will come” mentality. This is especially true for members of the healthcare industry, and in particular home health agencies. […]
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