Lately all of the social media juggernauts have been undergoing some major changes in order to make them more intuitive, attractive and powerful when it comes to engaging your target audience. Facebook has rolled out some important changes to Pages, LinkedIn has rolled out Showcase Pages and now Twitter is rolling out an entirely new […]
Read MoreIs Your Facebook Page Ready for These Changes? What You Need to Know About the New Timeline Layout
15Apr
Just when you thought you had finally made sense of the new layout changes Facebook has introduced over the past months, they go and introduce even more! The difference this time is that the focus of the changes is not your personal profile – it is your Facebook Page: where you market your business to […]
Read MoreLinkedIn Showcase Pages: A Major Change to Your LinkedIn Company Page
14Apr
If you have been keeping up with the content I share here on our blog, as well as on my radio show “The Social Marketing Academy”, you will know that I am a huge proponent of the power of using LinkedIn to promote and brand your business online. The sheer number of possibilities available to […]
Read MoreOwn a Fitness-Related Business? Avoid These 6 Social Media Marketing Mistakes!
19Mar
With all of the information out there about social media, it is tough to know what to pay attention to and what to take with a grain of salt. Yet even with all of this information, we all still make our fair share of mistakes when executing our social media marketing campaigns. As the owner […]
Read MoreRelationship Marketing: Is It Working For You?
14Mar
(This article is featured in the latest issue of Doctor’s Life Magazine. They have kindly allowed us to reprint this with permission. To learn more about Doctor’s Life Magazine and read the rest of this month’s terrific issue – click HERE) We’ve all heard sayings similar to: “people, not products, drive sales” or “people do […]
Read MoreNew Year, New You…New Marketing Strategy? Setting Business Up for Success in 2014
3Jan
This article has been reprinted with permission from Doctor’s Life Magazine. To learn more about Doctor’s Life Magazine, please click here. A link to this entire issue can be found here. Before you know it the holiday season will be behind us. We will have enjoyed time with friends and family, decorated and undecorated for […]
Read MoreIncorporating HIPAA into Your Practice’s Social Media Marketing
23Sep
This article has been reprinted with permission from Doctor’s Life Magazine. To learn more about Doctor’s Life Magazine, please click here. It’s clear that social media is here to stay and that ALL businesses, including healthcare organizations, are currently using and will continue to increase their use of social media to connect with their targeted […]
Read More15 Tips to Bring Your Facebook Page to Life: Part 3
9Sep
So far we have covered 10 ways of enhancing your Facebook Page marketing by enchanting, engaging, educating and entertaining your audience. Now we are going to round off this topic with the final 5 ways to make your Facebook Page work! 11. Where Is Your Target Market? On Facebook, many of your target consumers have […]
Read More15 Tips to Bring Your Facebook Page to Life: Part 2
6Sep
We have already gone through the first 5 ways of bringing your Facebook Page back to life, and now we are going to jump right into the next 5 things that you can change to make your page more engaging, more interesting and convert your “Likes” to “supporters”. 6. Tune Out the Chatter One the […]
Read More15 Tips to Bring Your Facebook Page to Life: Part 1
5Sep
When we ask our audience at both The Go! Agency and The Social Marketing Academy (our daily radio show), the overriding theme tends to be that many of you have created a social media profile/page/group….and nothing is happening. One of the largest sites that respondents focused on was Facebook, and in particular the Facebook Page […]
Read More
