For over a month now, we’ve been going on Facebook Live each Tuesday to talk about social media. Everybody at the agency has had a chance to show off some of their expertise, but I’d be lying if I said that we’re all in love with doing Facebook Live. It’s strange, but when you take […]
Read MoreAt The Drawing Board: Creating A Landing Page
10May
In our last post in the At The Drawing Board series, we learned how to create a saved Facebook audience. Now you’re probably thinking, “Finally, we’ve got our audience so we can create our ads! Woohoo!” You could definitely do that, but you may be making a massive mistake. Why? Well think about this, where […]
Read MoreWhy Is Everybody Jumping On The Snapchat Bandwagon?
3May
Life is filled with fleeting moments. A baby’s first steps. A first kiss. Graduating from high school. A 25th-anniversary dinner. Social media has allowed us to share these short but BIG moments with our friends. So others can experience the highs in our lives and connect with us. But there’s a flipside: When we share […]
Read MoreAt The Drawing Board: Creating A Saved Facebook Audience
2May
Choosing an objective for your Facebook Ads is easy as it will correspond to your overall goal. It shouldn’t take too long to decide on what type of ad you want to run. But before you even think about writing copy or creating media to go along with it, you must first think about who […]
Read MoreAt The Drawing Board: Learning About Facebook Ad Objectives
26Apr
In the last post in our At The Drawing Board series, I wrote about deciding on a marketing strategy. In this post, I’m going to talk about the first part of our strategy: Facebook Ads. We decided that Facebook Ads would be a good way to bring leads into our funnel and raise awareness of […]
Read MoreThe Worst Facebook Page In The World: Responding to Positive and Negative Reviews
18Apr
In my last post in our series about The Worst Facebook Page In The World, we discussed the importance of customer reviews on a Facebook page, along with reminding you that details on your page should be accurate and up-to-date. This time, I’m going to talk about how a business should interact with users on […]
Read MoreWhat Can $5 of Facebook Engagement Get You?
18Apr
One of the key lessons we took from our improv session a few weeks ago was that we should roll with other people’s ideas. We shouldn’t just tell them, “Good job.” We should join in. Add to their idea. Collaborate. The Battle of the Beards was one of those ideas: “Our Copywriter, Mike has a […]
Read MoreAt the Drawing Board: Deciding on a Marketing Strategy
12Apr
In our last post in the At the Drawing Board series, I discussed the very first stages of one of our marketing campaigns. Myself, Chris (our CEO) and Dale (our VP) met to discuss a goal for our campaign. In the end, we decided we wanted to promote our Facebook Ads service as we believe […]
Read MoreThe Worst Facebook Page in the World: Reviews and Information
11Apr
In my last post, I introduced you all to The Worst Facebook Page in the World. A fake Facebook page created by yours truly. I showed how important a first impression is for customers. Teaching you how to select a profile photo and cover image that will illustrate what your business does. In this post, […]
Read MoreAt The Drawing Board: A New Facebook Ads Campaign
5Apr
Here at The Go! Agency, we’re experts in digital marketing. But the ironic thing is, we don’t do nearly enough marketing for ourselves. I know, shocker. We’ve got a good reputation with our clients, so new business arrives via word of mouth. Many people love us, so much that they want to share us with […]
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