Since the day they cut the ribbon on the worldwide web, there have been people working hard on ways to spam you. Spam is marketing gone wrong and spammers are the much-hated scourge of the Internet – and the social media realm is no exception. Most users try hard to evade these spammy interactions. When […]
Read MoreEmail Marketing 101: Think Before You Blast
23Aug
One of the most traditional forms of lead generation has been direct mail marketing. But with the introduction of the internet, email as well as the push to cut down on waste and be “green”, the methods of lead generation have evolved and a new form of direct mail marketing has surfaced: email marketing. Although […]
Read MoreBlog Building 101: It is More Than Just Opening a WordPress Account
22Aug
As we have all seen over the past few years, business blogs are popping up everywhere! Everyone from the famous Hilton Hotel chain to the local business around the corner from you are launching their own piece of the online marketplace. Why are they doing it? Well for many reasons, but the ones you are […]
Read MoreGoogle+: Do I Need a Personal Profile or a Page?
14Aug
Since its inception at the end of 2011, Google+ has continued to grow and continues to define itself as a major player in the social media marketing arena. But did you know that aside from a personal profile, your businesses also has the opportunity to throw its hat in the ring with Google+ Pages? While to […]
Read MoreIs Your Company Making These Social Media Mistakes?
13Aug
With all of the information out there about social media, it is tough to know what to pay attention to and what to take with a grain of salt. Yet even with all of this information, we all still make our fair share of mistakes when executing our social media marketing campaigns. As an owner […]
Read MoreNeed Online Marketing Help? Stand Out From the Crowd With These Resources
9Aug
We all know that putting together the definitive list of marketing tools is nearly impossible (and pretty daunting). There is just too much good information out there, not to mention that my team and I find new and exciting sites every day! Over the years I have been compiling a list of online marketing sites […]
Read MoreHealthcare Social Media: 20 of the Best Healthcare Marketing Websites
9Aug
The healthcare industry is one that The Go! Agency works with extensively. All areas of this field – from recruiting, hospital groups, medical facilities and clinics, to individual physicians and practitioners – are waking up to the power of social media marketing. With the Age Wave and Baby Boomers demanding better, cutting edge, state of […]
Read MoreOff-Site Social Media Marketing: 10 Ways to Market Your Profiles Outside of Facebook, LinkedIn and Twitter
9Aug
While going through numerous articles on social media strategies it dawned on me that there was a glaring omission: tactics on how to promote your social media profiles OUTSIDE of Facebook, LinkedIn and Twitter. While it may sound odd, cross marketing is an essential part of a successful social media marketing strategy (as well as […]
Read MoreSocial Media for Nonprofits: Raising Awareness vs Raising Money?
7Aug
A topic that I am very passionate about is the idea of giving back. Whether it be by service, money or time – I believe that there is a lot of value in helping others. As helping nonprofits is a passion, one question that I have been asked is how do nonprofits truly harness […]
Read MoreWant to Market on Social Media? Do This First!
18Jul
A question I am asked again and again is how does the team at The Go! Agency come up with a social media marketing strategy for our clients. It’s one of those questions that I wish there was a direct answer to – as I know so many of you out there are eager to […]
Read More