Making it as a restaurateur is never easy, but it’s especially challenging when you’re not using digital marketing best practices. Two things that should never be stale? Your food and your marketing strategy! Don’t worry if you’re not sure how to revamp your restaurant’s digital marketing. That’s what I’m for! My agency has helped a […]
Read MoreSenior Care: Make the Most of Social Media During the Holidays
3Oct
Yuletide is all but upon us and for a lot of people, that means thinking about their families. When people consider holidays in assisted living or with a home health company, it’s common to imagine frigid nursing homes with poorly-lit trees and public domain Christmas carols playing in the background. Obviously, that is not a […]
Read MoreCreating Your Timeline for Holiday Marketing
24Sep
The holiday season is just a few weeks away! So far, I’ve told you what you need for your holiday campaign, how to target your audience, and where you should focus your budget, among other tips from my years as a marketer. Now I want to address the schedule. Your holiday marketing campaign isn’t a high school project: […]
Read MoreContests, Promos, & Giveaways: What You Should Know
19Sep
Whether your business centers on a product or a service, the holiday season is filled with opportunities. But how can your marketing compete when all of your competitors are pushing for the same clients? Why not incentivize your customer with a contest, promo, or giveaway? In my years as a marketing expert, I’ve noticed that […]
Read More7 Questions to Answer When Creating a Holiday Sale
17Sep
Black Friday, Cyber Monday, Small Business Saturday . . . . We’re about to enter the holiday sales season! I have seen so many brands crash and burn when it comes to holiday sales. Either they do no promotion at all or they go overboard and spend a fortune promoting the sale. You don’t want […]
Read MoreHow to Create the Perfect Budget for Holiday Marketing
10Sep
I know, I know, I know. Budgeting at this time of year can be challenging at best. As we go into the 4th quarter, most of the marketing budget has probably already been spent. Every business enters the crucial 4th quarter period counting pennies and figuring out ways to cut costs so that they can […]
Read MoreYour Ultimate Holiday Marketing Strategy Checklist
3Sep
As the summer draws to an end, the kids go back to school, adults pack away their summer wardrobes, and everyone begins to settle back into the hectic autumn schedules. But something seems . . . wrong. It’s barely September, but suddenly we see Halloween decorations everywhere. Thanksgiving-themed wreaths abound. Turkeys and Santas have begun […]
Read MoreSocial Media Marketing Solutions: Fitness Studios
29Aug
For the rest of the summer, the Go! Agency blog will focus on the social media habits of different industries. For each week in August, our first blog will explain common mistakes made by an industry; our second blog will explain how to fix those mistakes. As we discussed in our previous blog, the […]
Read MoreIncorporating Influencers: 5 Ideas for Your SMM Strategy
2Jul
Influencer marketing seems to be here to stay. Now that you’ve chosen and recruited an influencer for your social media marketing strategy, what should you do? How could you actually incorporate him or her into your campaign? We have a few ideas! Email Marketing Incorporate the influencer’s content into your email marketing. You could have […]
Read MoreTips For Social Media Marketing Rookies (Part 2 of 2)
27Jun
In our previous blog, we discussed the best practices for social media marketing. We gave tips for marketing your brand via Facebook, YouTube, and Pinterest. Now we’ll cover the the other three major social media platforms for digital marketers. Keep in mind that some rules apply to every platform (e.g., sign up for a business […]
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