You need a graphic designer—no ifs, ands, or buts. But what do you have them do once they’re hired on? Before you start sending job offer letters, it’s best if you figure out what your new employee will be doing. Since you don’t want to hire someone without having work for them to do, I’m […]
Read More5 Reasons Why You Need a Graphic Designer
30Jan
Visuals are a vital part of social media marketing. As humans, we’re not just lazy and refuse to read—our brains are hardwired to better retain visual information. So while we’ve established that you need a writer and even given a few suggestions about work you should have them do, none of that is going to […]
Read MoreThe Essential Guide to Visuals
19Nov
The best piece of content in the world will never get clicked on without a good visual. Of course, this begs the question: What makes for a good social media visual? Well, there are a lot of things that factor into image quality: white space, kerning, and several others. But if you’re not an experienced […]
Read MoreTools of the Trade: Let’s Get Creative!
6Jun
There are plenty of professional tools like Adobe Creative Cloud that can help you create amazing custom graphics and visuals for your social media profiles. However, if you don’t have a graphic designer on your team, those programs might seem a little bit intimidating. People who are new to social media marketing and veteran digital […]
Read MoreThe Most Common Design And Visual Mistakes Social Media Marketers Make
4Apr
In our previous blog, we discussed five techniques to incorporate into your social media marketing strategy when you are creating visuals. We promoted these so you can avoid big mistakes that many brands (even major ones) often make. With that in mind, you might be asking about the biggest foul-ups you should avoid. That’s why […]
Read MoreThe 5 Secrets To Improving Your Social Media Imagery
2Apr
Let’s say you’re looking at a house online. Sure, knowing the dimensions, numbers of rooms, and statistics are all vital factors to learning about the property. But what you really want is a large album of photos to check out. Even though they were angled and staged by a professional photographer, we prefer to have […]
Read MoreWhy Are Visuals Important On Social Media?
9Aug
Let’s face it – people’s attention spans are not the greatest. The way people use social media perhaps exemplifies this the most. People zip through their timelines and news feeds quickly until something makes them slow down– not an easy feat, I assure you. The best way to force them to hit the brakes is […]
Read MoreHow Can an eBook Help My Business?
19Jul
Using eBooks can provide an opportunity to generate engagement with your target audience in a way that offers educational benefits rather than just promotions. With this type of marketing publication dedicated to your products and services, not only will you market your business in a credible fashion, but you will also educate your prospects without […]
Read MoreYour Small Business Needs Facebook Social Media Marketing
30Jan
If you feel social media is a daunting task and you don’t really need it, you could very well be closing the door on many prospects. To be successful, one must move with the flows of social media evolution. If you haven’t made a Facebook page for your business, do it now! This is a […]
Read More6 Steps To Catching Your Viewer’s Gaze On Social Media
5Jan
We’ve all done it. Scrolling through social media, ignoring some of the more “blah” looking posts is only human nature. But it’s a social media manager’s job to create compelling enough material that followers will stomp on the brakes to take a closer look. Once we get them to pay attention, engagement is the next […]
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