The holiday season is just a few weeks away! So far, I’ve told you what you need for your holiday campaign, how to target your audience, and where you should focus your budget, among other tips from my years as a marketer. Now I want to address the schedule. Your holiday marketing campaign isn’t a high school project: […]
Read MoreContests, Promos, & Giveaways: What You Should Know
19Sep
Whether your business centers on a product or a service, the holiday season is filled with opportunities. But how can your marketing compete when all of your competitors are pushing for the same clients? Why not incentivize your customer with a contest, promo, or giveaway? In my years as a marketing expert, I’ve noticed that […]
Read More7 Questions to Answer When Creating a Holiday Sale
17Sep
Black Friday, Cyber Monday, Small Business Saturday . . . . We’re about to enter the holiday sales season! I have seen so many brands crash and burn when it comes to holiday sales. Either they do no promotion at all or they go overboard and spend a fortune promoting the sale. You don’t want […]
Read MoreHow to Create the Perfect Budget for Holiday Marketing
10Sep
I know, I know, I know. Budgeting at this time of year can be challenging at best. As we go into the 4th quarter, most of the marketing budget has probably already been spent. Every business enters the crucial 4th quarter period counting pennies and figuring out ways to cut costs so that they can […]
Read MoreTarget Acquired: Tips for Finding Your Audience
5Sep
On your mark . . . . Get set . . . . WAIT! I have seen so many marketing campaigns that feel like a pee-wee track meet: they are hastily organized, poorly attended, and all hell breaks loose at the sound of the starting pistol. Too much money, time, and effort are wasted marketing the […]
Read MoreYour Ultimate Holiday Marketing Strategy Checklist
3Sep
As the summer draws to an end, the kids go back to school, adults pack away their summer wardrobes, and everyone begins to settle back into the hectic autumn schedules. But something seems . . . wrong. It’s barely September, but suddenly we see Halloween decorations everywhere. Thanksgiving-themed wreaths abound. Turkeys and Santas have begun […]
Read MoreWhy Am I Not Getting Leads from My Facebook Page?
28Aug
…or How to Succeed in Facebook by Really Trying As the CEO and Head Strategist of a social media-centric online marketing agency for the past ten years, hundreds of new clients looking to turn their Facebook fortunes around have asked me this question. And they all have a similar story . . . . You […]
Read More5 Engagement Tips For Small Businesses
2May
Running a small business can be a daunting task. When you add marketing to your other duties, it almost seems impossible, right? Whether you’re trying to create a business empire from scratch or just trying to maintain the day-to-day, being in charge of a company is not easy! There’s a good chance that if you’re […]
Read MoreMaybe Your Audience Just Isn’t That Into You (And How to Win Them Back)
19Mar
Your relationship with your customers is a bit like the dating world. You have to know who you’re trying to find, and who would be interested in you. For many online marketers, however, they strike out more than they create lasting relationships. It’s 2018–a mass majority of small to medium sized businesses have created some […]
Read MoreThe One Mindset That Will Ruin Your Target Advertising
28Feb
In our last blog, we spoke about the importance of focusing your audience when you are working on Facebook advertising. This is an extremely important step in reaching the right audience. But time and time again, we hear from professionals who say, “My product is for everybody.” Having this mindset is when problems start to […]
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