If the holiday season will teach you about anything, it will give you a crash course in email marketing. You most likely woke up today with dozens of ads trying to entice you to purchase an item. You might have rolled your eyes at one or two of them but chances are you actually were […]
Read More5 Secrets To Writing Engaging Social Media Posts
21Nov
Ever since the early days of the newspaper, people have studied the power of the headline. Writers carefully selected each word so their paper would pull in readers. Social media marketing has evolved this concept. Thankfully, we don’t need people shouting “Extra!” on street corners. Instead, we have to make sure our updates are noticeable […]
Read More5 Ways Twitter’s Character Count Upgrade Is Great For Marketers
14Nov
Right now, the biggest news in the world of social media marketing is that Twitter changed its character count limit from 140 to 280. At one point in time, tweets were only as long as this one sentence (not including media), which is pretty tiny from a marketing standpoint. Now, it is double that. Seems […]
Read MoreHow Creativity Can Boost A Social Media Marketing Strategy
11Oct
Imagine the social media landscape as a city — it most certainly has the population of one (actually a whole continent, for that matter). Just like any city, businesses both big and small are trying to get out their message in one way or another. While a real city uses billboards, posters, blimps, and sign […]
Read MoreStarting Your Own Podcast
30Aug
What Is A Podcast? A podcast is a radio show that is designed to be downloaded and listened to at any time. Unlike radio, a podcast doesn’t have to be listened to live, and instead, a collection of episodes can be listened to in a row or at the listener’s convenience. Since podcasting is primarily […]
Read MoreWriting Your Web Pages For SEO
22Aug
While we’ve already written about keywords and their importance when it comes to SEO, your website also needs to be accessible enough for people and Google’s robots to read. Meaning you need to write something interesting and instantly attractive for humans. But also written in a way that is easy for Google to think, “This […]
Read MoreAn Introduction To SEO
22Aug
Search Engine Optimization is the science (or art) of writing content so that it appears higher in search engine results. Since Google is the largest and most popular search engine, much of SEO equates to figuring out how to play by Google’s rules.The problem is Google changes its rules regularly. So SEO (like anything else) […]
Read MoreWhat Are Facebook Canvas Ads?
14Jun
Like most things on Facebook, Canvas ads seem to have appeared out of nowhere. A few weeks ago they suddenly popped up as an option to use when creating an ad, but what exactly are Canvas ads? The short answer is that they are full-screen, mobile-only websites you can send users to from your Facebook […]
Read MoreThe 5 Most Useful WordPress Plugins
24May
If your website uses WordPress as its CMS, it’s important to choose the right plugins. Plugins are pieces of software you can add to your website to add new features, both onto the website itself, but also to help you run the website in the background. The best plugins can have a drastic effect on […]
Read MoreThe Perfect Photo For Social Media
17May
In case you’ve been living under a rock, you’ll know by now that every social media platform is in love with images. On some sites like Instagram, that’s all there is to see. So taking the perfect photo is important. Facebook and Twitter are pushing images because they see them as more engaging for users […]
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