Sweeping privacy changes are coming to Facebook, Google, and Instagram. What does this mean for the brands and clients that you manage? Well…quite a lot. Here are the six big questions that you should be asking yourself as these changes begin to hit, as well as my observations and recommended solutions! 1) Why are the […]
Read MoreUse-it or Lose-it Marketing Budget? Here Are 6 Areas Where you Can Use the Budget Wisely
19Nov
It’s hard to believe it, but this whirlwind of a year is nearly over. There is just over a month left until we have to start thinking about a new marketing plan and putting the final touches on a marketing budget for 2021. Now, if you’re anything like the majority of businesses at the moment, […]
Read MoreThe Power of Integrated Marketing: Using Social Media, Email and Online Ads to End the Year Strong
24Sep
2020 has been quite the year for most small and large businesses. In many ways, the pandemic has affected both e-commerce and brick and mortar businesses. Ecommerce stores may have found it difficult to stay on top of their supply chain and receive inventory in a timely manner. Brick and mortar businesses have had to […]
Read MoreWhat is the ROI of Online Advertising?
13Apr
This is a subject that I cover on a nearly daily basis with prospective clients, consulting clients, and even sometimes our current clients at The Go! Agency: what is the ROI of online advertising? Usually, when I hear questioning of the value of online advertising, I have an exact idea as to why it is […]
Read MoreBlack Friday or Cyber Monday: Which Should You Choose?
21Oct
In 2018, there was a staggering $13.9 billion on Black Friday and Cyber Monday alone! It’s tempting to dive in and say you’ll make marketing campaigns for each of them, but promoting your business for both of these high-traffic days is just going to set you up to fail. Every business owner knows that trying […]
Read MoreHow to Get More for Less With Your Holiday Ad Spend
14Oct
Without fail, social media ad spend skyrockets during the holiday season. So, why do marketers throw their hats into that ring every year? Because people are buying. Sadly, knowing that people are spending money doesn’t magically increase your advertising budget. That’s why I’m here! I’m going to show you how to stretch your holiday ad spend dollar whether […]
Read MoreThe Power of YouTube Advertising
5Jun
Does your advertising routine feel a little stale? I find that clients who are only advertising on one platform tend to get pretty sub-par results. Sure, advertising anywhere is much better than no advertising, but it’s definitely worth the investment to expand your efforts every now and then. I’ve written a lot on the benefits of […]
Read MoreWhy 62% of Small Businesses Fail at Facebook Ads
29May
With over 2 billion people on Facebook, a lot of small businesses are trying out Facebook ads. And they should! The problem, though, is that most of them are failing at it. Almost 2/3 of small businesses are doing Facebook ads all wrong. As a business owner, it’s your responsibility to figure out where they went wrong […]
Read More4 Ways to Update Your Facebook Marketing Strategy
13May
When someone comes to me with Facebook trouble, one of the first things I ask is when they last updated their Facebook strategy. “Uh, sometime in 2015, I think?” Yeah, there’s your problem. Facebook best practices are always changing with the platform, and any effective strategy needs to take these into account. If you’re giving […]
Read MoreWhy You NEED to Fix Your Facebook Target Audiences
1May
Picture this: You own a bakery in Tampa, FL. You decide to promote your budding brand online through social media marketing with an emphasis on Facebook advertising. But here’s the issue—once you log into your Business Manager to set up your audience, you see a plethora of options ranging from target demographics to specific zip codes to everything else that […]
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