When you are marketing your business (or yourself) on LinkedIn, there are numerous outlets for you to utilize: your profile, your updates, your connections and your groups to name a few. I’ve written before about the power of LinkedIn Groups to enhance your credibility and visibility on LinkedIn. They truly are powerhouses for not only […]
Read More“I Have Enough Sales – I Don’t Need Social Media” – Why Social Media Marketing is Not All About Sales
23May
One thing I hear again and again at trade shows, speaking engagements, consultations and even on sales calls is the statement “I have enough sales, I don’t need social media.” This statement is one that I completely understand. If the sales were pouring in using traditional marketing methods, why would you go for social media […]
Read MoreMy Social Media Company Did What?! 10 Questions to Ask a Social Media Marketing Company Before You Hire Them
22May
Yesterday something happened that spurred me on to write this article and help protect other businesses. I had a sales call scheduled with the owner of a beauty company. They reached out to us, gave us some initial information and we decided via email it would be best to connect “live” to learn more about […]
Read MoreAre LinkedIn Groups the Missing Piece of Your LinkedIn Marketing Strategy?
15May
With over 225 million users, my guess is that if you are reading this right now, you are probably have a registered profile on LinkedIn. You have already filled in your details and maybe even registered your company. You have been building your connections and networking, but still haven’t found the key to open the […]
Read MorePinterest: 5 Quick Fixes to a Stagnant Profile
14May
When formulating your marketing strategy, images can be crucial to conveying your message to members of your target audience. Don’t think so? How about your website, brochures, commercials, YouTube videos, billboards, business cards and more? So, as you can see, your company is a bit more visual than you give it credit for. This brings […]
Read MoreHow a Daily Marketing Plan Can Make You More Effective
13May
There is nothing worse than getting into the office and immediately feeling two days behind. Go on, admit it…you have felt like this more often than not. Is it because you are ineffective at your job? Nope. Is it because you have no time to get anything done? Nope. Is it because you don’t have […]
Read More5 Ways to Enhance Your LinkedIn Profile
10May
Depending on which way the wind blows, I’m always changing my mind as to what my favorite social media marketing vehicle is. Some days Facebook. Others Twitter. But if we take the good days with the bad, I am always a fan of LinkedIn. Marketing and branding using LinkedIn is such a powerhouse for both […]
Read MoreWhy Your Boss Doesn’t Understand the Value of Social Media Marketing
8May
Like me, I’m sure that you have an interest in social media marketing – whether active or passive. You are eager to learn more about how it works and learning the value it would have in setting your own marketing plan alight! You are seeing how your direct competition are using social media effectively and […]
Read MoreOk, I Understand the Power of Content Marketing – But Now What?
7May
There is absolutely nothing worse than having all of the passion in the world for something, but not knowing how to take that first step. In this case I’m talking about content marketing. Content marketing is a powerful aspect of your overall marketing strategy and something that will not only take your search engine optimization […]
Read MoreIt Takes a Village to Raise a Blog
6May
Like many businesses, you have been trying your hand at social media. You have been building your LIKES on Facebook, your connections on LinkedIn and your Followers on Pinterest and Twitter. You have been putting out updates on a regular basis: either quotes, statements, sharing pictures or video, or sharing articles that you think your […]
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