If you have not already, I’m sure that you have created a Facebook Page for your business.  You’ve got the content locked down, the cover image and logo image perfected and are reaching out and engaging on a regular basis.  Aside from advertising, what’s left?

Custom Facebook Tabs!

I love these as they can really add something extra to your Facebook Page in terms of branding, but also can provide your audience with a plethora of options in terms of extras.

Here I’m going to share some of my best tips to making the most out of your Facebook Tabs in order to enhance engagement on your page.

In the next blog, I’ll share some of my top Facebook Tab apps and let you know their benefits to your Facebook success!

First, login to your Facebook Page.  Go down to the tab section of your Facebook Page.  This will be a series of rectangular boxes residing below your Facebook Page Cover Image.  There you will see all of your tabs (all pages come with the standard LIKES, Map, Photos and Notes).  Find the tab that you want to edit and hover your cursor over top of the box.  When you do this you will see a small image of a pencil in the top right hand corner.  Click on this and a drop down menu will appear.

This is where all of your editing will begin.  At this location you will be able to:

• Change It’s Position: Here you can swap position of the tab.  Want your Photos to appear where your LIKES are? Swap them out!
• Remove It:  Don’t have any use for a specific tab?  Don’t leave it empty, remove it.
• Edit Settings (including Tab Name and Image): We’ll talk about this below…
• Get the Link to the Page: This is really useful if you are doing a contest or promotion where you will be sending the link directly to people via email or mobile.  They click the link and go DIRECTLY to the content of the tab.  A very under utilitzed tool.
• Uninstall Application: If you do not like an application, you can easily uninstall it here, rather than going through the Applications section on your EDIT page.

I think one of the most important items, when it comes to branding, is definitely the Edit Settings Tab.  Let’s dive in the capabilities of this area.

Click on “Edit Settings” and you will be taken to a pop-up box where you can edit the image and title of the Tab.  To change the name, edit the “Custom Tab Name” field and click to confirm the changes.

If you want to change the image, click on “Change” next to “Custom Tab Image”.  This will bring you to another page where you can upload your image.  You simply click on the right corner of the image currently there, click edit, and upload your new picture.  Once this is complete save your work and go back to your home page.  Not too hard, right?

When you are coming up with an image for your tabs, you might want to use elements of your header branding to continue the look and feel, or come up with a custom graphic that really grabs your audience.

Remember that the image size of each tab is 111 x 74 – so use your space wisely!  

Also, make sure that the title of your tab and the text in your image are not doubled.  Use the two spaces to announce and inform, rather than inform and inform.  Expert advice:  whatever tab background you design, you may want to use it as a background for all of your tabs.  So once you create it, hold onto it so when you need to add tabs or change tabs you have the file handy!

And there you go!  Play around with your tabs today.  Don’t have fancy software to edit and create images?  There are great free graphic design and picture editing tools that are available on the internet (just Google Free Graphic Design Tools) that can get you started.  While they may not be the most advanced tools out there, they will get you off and running while helping you get in there and start branding yourself.

Our next post will be about the best Facebook Tab Applications for you to use on your page and the best ways to get them installed.  To see how we use our Facebook Page Tabs, visit us here!

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