It seems that news stories have shorter and shorter life spans with every major event. Events that happened last week are already old news thanks to the internet. We are hungry for fast, fresh, and high-quality content and it is up to social media marketers to deliver. How exactly do you keep up with it all? Here are some helpful steps to take:
- Schedule. While planning your posts for a particular period of time won’t help you with breaking news, scheduling ahead will be one of your most beloved tools. If you devote a few hours each week to social media, you will not feel obligated to spend every moment on the computer. Then, use either the native scheduler of your social media platform of choice or a third party such as Hootsuite so your updates will go live when you want them to.
- Stay Informed. Be sure to have a sharp eye on what is happening in the world and in your industry. To do this, you will want to follow the leaders of your field and reputable news sources. Once you see news start to break, it will erupt over the internet landscape very quickly, so jump in early.
- Watch the calendar. Of course, knowing the date is important, but what we are referencing here is keeping on top of seasonal trends. Holidays, awareness months, and anniversaries all bring success to social media marketing. You don’t want to be that one Facebook page that doesn’t wish a Happy Mother’s Day!
Social media marketing isn’t easy. It is hard to keep up with all the moving cogs and gears that make up the internet. Yet with these tips, you will be good to go!
Do you have any other tips about staying ahead? Comment below!