by Forbes Agency Council | Expert Panel
Marketing is essential for promoting and expanding all businesses, including agencies. While these firms execute plenty of marketing campaigns and measure ROI for their clients, it can be tricky to devote enough time and resources to determining their own.
Nonetheless, as with any client, it’s critical to measure your agency’s own efforts and initiatives to ensure that you’re seeing a return on those investments.
This article originally appeared on Forbes.com, on February 26, 2021. Read the rest of the article here.