With many companies working smarter in this challenging economic climate, business owners and managers alike are looking for inexpensive solutions to solve their operating, marketing and sales problems. As we all know, there is a fine line between being savvy and being cheap, so in order to perpetuate the successful running of your company it […]
Read MoreHashTags: Why You Need Them and How to Use Them
17Jun
I’m sure that you have heard about Hashtags before in social media, and maybe even know what they look like or have tried your hand at using them yourself. But do you know why you need them and how to use them? If you do not know how to use hashtags, it is time to […]
Read MoreThe Best Universal Facebook Applications to Market Your Facebook Page: Our Top 6
12Jun
In the last post, I explained about the best ways to configure your Facebook Page Tabs in order for them to contain custom images and a custom names. Now that we know “Facebook Tabs 101”, let’s move onto applications, or “Facebook Tabs 102”. In the years that I have been at The Go! Agency, I’ve […]
Read MoreFacebook Tabs: How to Configure Them for Marketing Success
12Jun
If you have not already, I’m sure that you have created a Facebook Page for your business. You’ve got the content locked down, the cover image and logo image perfected and are reaching out and engaging on a regular basis. Aside from advertising, what’s left? Custom Facebook Tabs! I love these as they can really […]
Read More5 Ways to Effectively Manage Your LinkedIn Group
30May
In my last post I discussed how to setup your own custom LinkedIn Group in order to market your business effectively. Hopefully by now you have used the step-by-step instructions to get your very own LinkedIn Group off the ground. But now what? You’ve probably started some discussions, sent out a few invitations…but isn’t there […]
Read MoreHow to Create Your Own Custom LinkedIn Group
24May
When you are marketing your business (or yourself) on LinkedIn, there are numerous outlets for you to utilize: your profile, your updates, your connections and your groups to name a few. I’ve written before about the power of LinkedIn Groups to enhance your credibility and visibility on LinkedIn. They truly are powerhouses for not only […]
Read More“I Have Enough Sales – I Don’t Need Social Media” – Why Social Media Marketing is Not All About Sales
23May
One thing I hear again and again at trade shows, speaking engagements, consultations and even on sales calls is the statement “I have enough sales, I don’t need social media.” This statement is one that I completely understand. If the sales were pouring in using traditional marketing methods, why would you go for social media […]
Read MoreMy Social Media Company Did What?! 10 Questions to Ask a Social Media Marketing Company Before You Hire Them
22May
Yesterday something happened that spurred me on to write this article and help protect other businesses. I had a sales call scheduled with the owner of a beauty company. They reached out to us, gave us some initial information and we decided via email it would be best to connect “live” to learn more about […]
Read MoreHow To: Connect Twitter to Facebook and LinkedIn
17May
Social Media Marketing has become a must for almost every business. One of the most crucial factors of successful social media marketing is consistency, but consistency takes time. In this article, we’ll give you some tips on linking your Twitter account to your Facebook and LinkedIn accounts so that you can triple the exposure you […]
Read MoreSocial Media 101: 8 Steps to Social Media Marketing Success
17May
Social media has taken the world by storm over the last few years. It not only serves as a great form of public relations for any organization, but as a wonderful way to network, measure your efforts as a business, see what the competition, your peers, and industry leaders are doing. It is a tool […]
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