When you are executing a social media marketing strategy, there is a lot to think about. You might be concerned about: The use of visuals Your content strategy Who will be executing the work How will you measure your results When the work will be done There is such an overwhelming amount of planning that […]
Read MoreA Comprehensive List of Social Media Sizes
19Feb
Are you trying to make a splash on social media, but struggling to present your images in the best way possible? It all comes down to formatting your images to the best size on each of the different social media sites. This blog is all about social media sizes. Scroll down and you will see […]
Read MoreIs Your Website Competitive? Here’s How to Find Out!
16Feb
If you have an online marketing strategy for your business, it pretty much goes without saying that you have a website showcasing your brand online. You may think it is visually stunning and hits the nail right on the head. Or maybe you think: who cares, its only a website, I do all of my […]
Read MoreUsing Facebook Groups to Get Your Message to the Masses
13Feb
Many LinkedIn networking professionals understand the benefit and power of using LinkedIn Groups to market their business. It is one of those features that enables you to reach thousands of people in a very targeted way. But what if I told you that Facebook had a similar feature? Facebook has a (much less robust) version […]
Read MoreWhy You Need To Get Your Branding Right the First Time
11Feb
It is no surprise to anyone that marketing departments do not have the endless budget to satisfy a hungry company’s every marketing desire. In fact, many times it is difficult to squeeze enough money out of the overall budget to get some of the necessary tasks executed. Oddly enough, many times over-spending in marketing is […]
Read MoreHow to Setup Your Free Call-to-Action Button on Facebook
3Feb
Facebook. The ever-changing social landscape. With the competitive social media marketplace, Facebook knows that it needs to constantly evolve in order to give businesses who are using their service for marketing purposes more bang for their buck. Many business have been trying Facebook Advertising, but the returns have not been exactly what they had in […]
Read MoreYou Can Do It! The Simple Steps to Creating Your First Online Video
2Feb
On a weekly basis, I sit down and consult with businesses who need help creating effective marketing strategies. I relish these face-to-face meetings as they focus on two of my most favorite topics: marketing and strategy. Something that I have noticed lately is the companies that I encounter have a growing interested in video, which […]
Read More17 Irritating Social Media Mistakes You Are Making
20Nov
As an online marketer, I am in the business of finding and rectifying mistakes in order to create success for my clients. I think at the heart of every marketer out there is a love of finding and solving problems, turning situations around, and turning lemons into lemonade. Over the years I have seen some […]
Read MoreWhat Does an Editorial Calendar Mean for Your Social Media?
18Nov
I am a huge supporter of taking the time to create a plan when you have business goals that you want to achieve. Plans save time and money in the long run, simple as that. And this holds true for your social media marketing efforts as well! Two great examples are diets and road trips. […]
Read MoreWhat Will Marketing Look Like in 2015?
13Nov
Towards the end of each year, many of us tend to get contemplative about what we have accomplished in the last 12 months….what worked and what failed. November and December are wonderful times for a business to reorganize their thoughts and get some ideas on paper as to what they need to do in the […]
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