Let’s face it. The internet has not only reshaped how we conduct pretty much everything in life, it’s defined this age. With something so significant, people are sure to question its legitimacy and if its going to stick around. Especially with one of the internet’s biggest strengths, the way to communicate with one another. This […]
Read MoreWhen it Comes to Social Media Marketing – It is All About Making the Right Choice
23Feb
When choosing social media platforms for your marketing strategy, it is necessary to dig deep to see which ones are going to be the best starting point to complement your cohesive and strategic social media marketing strategy. You need to look at a social media site and ask yourself, “What can you do for me […]
Read MoreIf Trust is King….is SEO Queen?
23Feb
Content is king. And if you are interested in marketing your business using social media, it is important to generate original content. Writing original content will not only help you get more traffic from social media sites and search engines, but also help you engage with your target audience and create a power of influence. […]
Read MoreIs the Goal of Social Media to Turn Customers into Your Personal Evangelists?
23Feb
Company evangelists. I love this topic because I believe it is one of the most underutilized social media secret weapons. I am not referring to evangelists in the religious way, but rather fervent supporters of your company and products/services. If they have big mouths, even better! Open up the mailing list spreadsheet you just completed […]
Read MoreWant More Social Media Connections? Then Put Your Email Database to Work!
23Feb
I am sure you have heard others talk about the importance of building a mailing list. Businesses just like yours have been amassing potential customer data for decades. If you have a sales department, it is likely that they have a lead list that includes names, postal addresses, phone numbers and email addresses so that […]
Read MoreVideo Marketing: Yes, You Can!
12Jan
On a weekly basis, I sit down and consult with businesses who need help creating effective marketing strategies. I relish these face-to-face meetings as they focus on two of my most favorite topics: marketing and strategy. Something that I have noticed lately is the companies that I encounter have a growing interested in video, which […]
Read MoreWant to Make a Splash on Social Media? Here’s Where You Start!
12Jan
As someone who specializes in the online marketing arena, I meet and chat with people everyday who are interested in using social media to market their business. Not a big surprise right? But what you might be surprised to learn, is many of these medium-to-large firms have a major problem: they don’t know how to […]
Read MoreNine Reasons Why Your Brand Should Be on Instagram…Like Now!
12Jan
If your company is not active on Instagram, then today is the day that you need to reconsider your decision! Current Instagram users can experience a plethora of positive outcomes for their business – many of which you may be surprised to hear about. To start off, let me tell you just a little bit […]
Read More8 Instagram Marketing Ideas to Get the Ball Rollin’
12Jan
If you have already been marketing your company on Instagram, I’m sure that by now you have seen the powerful engagement that your posts can get. In many cases (or, let’s be honest, most cases) your engagement is probably way higher than that of your Facebook Page posts. But…maybe you are missing a couple of […]
Read MoreWhat’s Right and Wrong? Instagram Do’s and Dont’s
12Jan
There is nothing worse than using a new marketing tool to reach more members of your target audience with your message…and then suddenly finding out that you have been barking up the wrong tree the whole time. As so many of us are new to the game of Instagram for business marketing, there definitely is […]
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