Facebook just recently announced that they finally hit the 2 billion user milestone. That’s more than the number of people living in North America and Europe combined! The social media platform has turned itself into a massive community where anyone and everyone can find exactly what they are looking for. It’s easy to see how […]
Read MoreSocial Media Metrics You Should Be Tracking Right Now
26Jun
Last week, I spoke about social media metrics and why they matter. This week, I want to give a rundown of the most important social media metrics to track and what they can tell you. When you take into account all of the social media platforms available, along with advertising platforms and then statistics from […]
Read MoreHow To Create Transitions For Your Live Video With OBS
14Jun
Over the past few weeks, I’ve shown you how to create overlays for your live videos and then how to set up a Facebook Live stream to use those overlays. To do this we use a free software named Open Broadcast Software (OBS). This week, I’m going to go one step further and explain how […]
Read MoreWhat Are Facebook Canvas Ads?
14Jun
Like most things on Facebook, Canvas ads seem to have appeared out of nowhere. A few weeks ago they suddenly popped up as an option to use when creating an ad, but what exactly are Canvas ads? The short answer is that they are full-screen, mobile-only websites you can send users to from your Facebook […]
Read MoreHow Can I Keep My Branding Consistent On Social Media?
7Jun
Branding is such a major facet of marketing and brand recognition. It’s about keeping a consistent and recognizable identity and ensuring the customer that they are getting what they have come to expect from such a great company. So how can social media help with such an important endeavor? The following is five steps to […]
Read MoreAre You Concerned About Social Media?
6Jun
Does your business and social media marketing seem like a mismatch? Do you feel like it’s too large or too small? Maybe you just don’t understand the ins and outs of this new way of reaching out. Well, don’t worry. You aren’t alone! I recently had the pleasure of speaking with Ed Kendrick, who is […]
Read MoreHow To Create Awesome Overlays For Your Facebook Live
31May
Are you ready to learn how to create Facebook Live overlays? Before we get started we wanted to give you an opportunity to check out our extremely popular Secrets to Zoom Success ebook – get yours below! Need The Secrets to Zoom Success? Click For Free Ebook! Now’s let’s get to it! If you’ve watched […]
Read MoreTaking Your Facebook Live To The Next Level
24May
If you’ve been watching our Facebook Lives this past couple of weeks (if not, check out our latest episode), you may have noticed a few changes. We’ve been slowly switching up the hardware we use to make our videos, along with using some additional software, to improve the quality of the finished product. The best […]
Read MoreIs It Possible To Game The Facebook Algorithm?
24May
If you want to succeed on Facebook, you have to learn to play by its rules. That means learning about the Facebook algorithm and creating content that makes the social network work for you, rather than against you. But can the algorithm be gamed, so that your posts show up on everyone’s feeds? Can you […]
Read MoreThe Perfect Photo For Social Media
17May
In case you’ve been living under a rock, you’ll know by now that every social media platform is in love with images. On some sites like Instagram, that’s all there is to see. So taking the perfect photo is important. Facebook and Twitter are pushing images because they see them as more engaging for users […]
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