Picture this: You own a bakery in Tampa, FL. You decide to promote your budding brand online through social media marketing with an emphasis on Facebook advertising. But here’s the issue—once you log into your Business Manager to set up your audience, you see a plethora of options ranging from target demographics to specific zip codes to everything else that […]
Read MoreHow to Update Your Local Facebook Ad Targeting Practices
1Apr
If you’re reading this, you’ve probably already given Facebook ads a shot. How did they go? What I generally hear is that the first ads were okay but a little lackluster, and definitely not as impactful as you’d been hoping. I hate to be the one to tell you, but the issue probably isn’t with […]
Read MoreA Guide to Facebook Ads for Your Local Business
4Mar
You don’t know enough about Facebook ads. It doesn’t mean that you’re not a great business owner, but I’ve spoken to enough local businesses to know that there’s a lot of confusion out there about what exactly Facebook ads are good for. No, you don’t just put “Buy from my business!” over a stock image […]
Read MoreHow to Get Started With Facebook Ads
14Jan
We’ve established why Facebook ads are so effective, but what are you supposed to do now that you know? For someone who isn’t familiar, the Facebook ad interface can be a little confusing. That’s why I’m here! My team and I have been using Facebook ads for years, and I want to use that expertise […]
Read MoreWhy Invest in Facebook Advertising?
9Jan
In 2017, advertisers spent almost $300 million in Facebook ads, and I’m sure you’ve had more than a few people suggest Facebook advertising to you. But why? What makes Facebook such an appealing platform for marketers? And, more importantly, why should your business already be advertising through Facebook? There are a number of reasons, and […]
Read MoreThe Essential Guide to Facebook Live Broadcasts
31Oct
No matter what industry you’re in, there are probably a hundred other businesses who do more or less the same thing that you do. You can tout your special features and advantages, but ultimately, convincing someone to choose your business is going to largely come down to how you connect with them. The good news […]
Read MoreThe Essential Guide to Facebook Ad Split Testing
29Oct
As you plan your Facebook marketing strategy, how do you decide between one image style or another? Or find out what sort of ad copy your leads prefer? You could guess blindly, but you’ll be better off with split testing. Split testing (or A/B testing) is the practice of sending out different ads to different […]
Read More3 Actionable Tips for Making Holiday Canvas Ads
15Oct
If you’ve been keeping up with your social media marketing strategy, you’re probably pretty familiar with Canvas (AKA Instant Experience) ads. These full-screen Facebook ads are optimized for mobile devices and have pretty much become a staple for businesses looking to get their messages out to mobile users. Even if you’ve been working with Canvas […]
Read MoreWhy Am I Not Getting Leads from My Facebook Page?
28Aug
…or How to Succeed in Facebook by Really Trying As the CEO and Head Strategist of a social media-centric online marketing agency for the past ten years, hundreds of new clients looking to turn their Facebook fortunes around have asked me this question. And they all have a similar story . . . . You […]
Read MoreSocial Media Marketing Podcasts We Adore [Infographic]
11Jul
Some days you just don’t have the time to browse blogs, but you still want to learn more about marketing trends and topics. Listening to podcasts is an efficient way to get the information you crave. You can brush up on your marketing skills while you’re running, driving, or relaxing at home. While Success to […]
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