Unless you have been living under a rock, you know that the holiday season marketing machine is in full swing. Come on, let’s think about it: Christmas trees have been available in stores since September! While mega brands are dumping most of their advertising and marketing dollars into selling you the latest must-have gadget, toy, […]
Read MoreThe Value of Ongoing Social Media Marketing Education
22Sep
Lifelong learning is not necessarily a new trend. As a business owner, marketer, sales person, whomever – in this fast moving world, it is impossible to survive unless you are able to be malleable and learn new things on a regular basis. I find this attitude applicable to how a business views social media marketing. […]
Read MoreThe 6 Step Facebook Advertising Formula: The Fast Track to Facebook Engagement
8Sep
Facebook Advertising has really exploded over the past few months in terms of visibility. Now it seems that you can’t even make a post to your Facebook Page without being asked if you would like to “Boost” it or promote it in some way, shape, or fashion using Facebook Advertising. While you may be thinking […]
Read MoreAdvertising on Facebook? Great! But….What’s Your Objective?
20Aug
If you have not considered advertising on Facebook – there truly is no time like the present to get started. I know in the past that I have been against Facebook advertising, and I am happy to admit it. At the time, it was not as advanced, and as crucial, as it is now. The […]
Read MoreSocial Media Zen: 3 Mantras to Get You On Your Way
27Jul
You are using social media to market your business. You are engaging every day, meeting new connections, finding new business, and starting exciting discussions. There is so much going on at times that you feel a bit overwhelmed, but are still eager to keep learning. But, after a while, you begin to slip. You start […]
Read More5 Ways to Optimize Your Content on Facebook and Twitter
13Jul
Content and optimization have become two very important buzzwords in the online marketing community. If you are a company who is interested in reaching your target market online – you need to have compelling AND optimized content to do so. I’ve spoke about content and content optimization before. This is not something new. What’s new […]
Read MoreIncrease Social Media Engagement: 10 Ways to Optimize Your Social Media Content
22Jun
Attempting to master social media marketing can be both confusing and overwhelming at times. Keeping track of all of the latest changes and trends, while trying to implement all of the newest tips and tricks can be challenging for a busy company. When it comes to social media, the nucleus of all engagement is content. […]
Read MoreTag, You’re It! The Importance of Tagging in Social Media Engagement
16Jun
If you are executing social media marketing campaigns for your company, the odds are that you are encountering a foreign language. Not necessarily a foreign language in terms of continent, but in terms of social media lingo. Social media lingo is one of the biggest barriers to entry for many companies. Learning a whole new […]
Read MoreImproving Facebook Engagement: What You Need to Know About Native Scheduling
1Jun
As a busy executive myself, I am sure that you are pressed for time on a daily basis. Who isn’t? With all the questions, requests, appointments, and projects that you need to complete – I am surprised at times that we can keep it all together. So what is one thing we always look for? […]
Read MoreThe Best Times to Post on Facebook, LinkedIn, Twitter
6Mar
When you are executing a social media marketing strategy, there is a lot to think about. You might be concerned about: The use of visuals Your content strategy Who will be executing the work How will you measure your results When the work will be done There is such an overwhelming amount of planning that […]
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