by Forbes Agency Council | Expert Panel  Employees usually go through an orientation that informs them of the company’s goals, how they can help achieve them and why. However, the gig economy is seeing many full-time employees being replaced by freelancers. These newcomers usually don’t have the same view of the business as full-time employees. […]

by Forbes Agency Council | Expert Panel  There’s no question about it: capitalizing on a specific niche can be highly lucrative. Although, while specializing does open new avenues for earning and the potential to interact with different companies, it also has the side effect of limiting a company’s scope and potentially alienating existing clientele. Before […]

by Forbes Agency Council | Expert Panel  By now, most companies have realized how powerful video can be in promoting a brand or product. It can draw in audiences and convey a brand’s message better than written text or print graphics. While professional production value goes a long way toward making a video popular (and […]

by Forbes Agency Council | Expert Panel  How well an agency capitalizes on marketing trends can make or break it, so keeping an eye on the latest is essential to get ahead of the competition. From simpler strategies, such as influencer and micro-influencer marketing, to larger, more complex methods, such as automation and the state […]

by Forbes Agency Council | Expert Panel  Sticking to a marketing budget is one important way of ensuring an agency’s long-term success. Going over this budget, especially unexpectedly, can strain your processes and resources. On the other hand, finding you have a surplus in the marketing budget offers greater opportunity and flexibility moving forward. If […]

Clients are the definition of the old “can’t live with them, can’t live without them” idiom. Literally speaking, you cannot operate your business without a base of clients, but anyone in the marketing game has had the misfortune of taking on a client that was more trouble than they were worth. There are a variety […]

Recently, Hootsuite released its annual report predicting some of the hottest new social media trends for 2021, including a new focus on the baby boomer generation and a reevaluation for some brands where their social media presence is concerned. In the rapidly expanding digital frontier, it can be frustrating trying to keep up with all of the […]

by Forbes Agency Council | Expert Panel  All successful advertising and marketing campaigns tell a story. Yet, some storytelling mediums have proven to be far more compelling to consumers than others. Visual storytelling captures both people’s eyes and their imagination, helping to quickly build narratives in the viewer’s mind through easy-to-follow cues. Of course, haphazardly […]

by Forbes Agency Council | Expert Panel  The pandemic has seen many people camping out in front of their televisions and other streaming devices. More individuals than ever before now spend large amounts of time binge-watching their favorite streaming video content. In an environment so ripe for reaching target audiences, streaming ad spend has increased […]